Easy and flexible landing page tool
December 15, 2022

Easy and flexible landing page tool

Annette Giordano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Folloze

We use Folloze as part of our Dun & Bradstreet subscription, and it's proven to be a valuable tool. We're able to create and distribute landing pages for ads, events, and campaigns, easily and are able to supplement page visitor data with our Dun & Bradstreet credits. The analytics provided about page uses are also extremely useful, and building the pages is quick and easy.

Pros

  • Ease of use
  • Customer Service
  • Lead Capture
  • Analytics

Cons

  • Sometimes the page builder isn't as flexible as it could be (e.g.: button colors)
  • The Folloze interface takes a little getting used to because images and content can be saved in multiple places, which is confusing at first.
  • We're new to using Folloze, but so far, it's made lead capture and nurture for specific campaigns much easier than the Marketo landing page solution we were using before.
  • Updating the content on Folloze pages is easier now, and takes a fraction of the time, than using our former Marketo landing page setup.
  • Creating more customized landing pages is a lot easier now as well, and we rarely require custom coding work anymore for these types of pages whereas when we were using Marketo landing pages, getting a programmer to set up a landing page template could take weeks.
Folloze recently launched their page builder 3.0. We've found this new version to be very flexible in terms of content arrangement, modules, and more streamlined with regard to uploading content and easily being able to arrange it. The color selection for CTAs is still inflexible, which is our only peeve, but the Folloze team is aware of this and has told us they're actively working on an update.
The customer success team is GREAT! They check in regularly, are receptive to feedback, and are very responsive, in a timely manner, to any questions or issues we might have. It's a pleasure working with them.
Folloze as a tool was actually integrated into our Dun & Bradstreet Rev.Up subscription, which means we're able to collect additional visitor data that's available on the D&B side when someone visits our Folloze pages. As compared to Marketo landing pages, or unbounce, building the pages is extremely fast, and having that extra data integration was key for us, as that kind of granular user information isn't available with the other tools.

Do you think Folloze delivers good value for the price?

Yes

Are you happy with Folloze's feature set?

Yes

Did Folloze live up to sales and marketing promises?

Yes

Did implementation of Folloze go as expected?

Yes

Would you buy Folloze again?

Yes

We've used Folloze boards to support our sales team at events, most frequently. We typically will set up a page/board for pre-event solicitations, and then we'll set up another page that can be used during the event where the content and the CTA are a little different. Setting up the boards is very fast, and we embed Marketo forms for lead capture, which has also been very easy to do. Then we're able to retarget visitors or collect additional information about people who might visit the page but who don't fill out the lead capture form because we have the tool hooked into our Dun and Bradstreet Rev.Up tools. This flow has been very helpful for identifying new leads.

We also use Folloze boards for digital ad campaigns, which has been great.

We've found that Folloze is best for running promotions, or for event-based marketing. I could see Folloze not being appropriate for things like being the primary host for things like blogs.

Using Folloze

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Page design
  • Integration with other tools
  • Sharing pages with leads (boards can be emailed, so that interested viewers can have more time with the content before filling out a lead form)
  • Getting used to the branding layout at first can be cumbersome
  • Sharing settings during page creation (making something a company board, in the company directory, rather than just creating a page) take some getting used to

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