Flurry Analytics excels at high level tracking, but sometimes hard to turn information into something actionable
August 14, 2013

Flurry Analytics excels at high level tracking, but sometimes hard to turn information into something actionable

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Software Version

Basic

Overall Satisfaction

Pros

  • Gives basic tracking capabilities which can help optimize first time experience.
  • Lots of high level metrics easily available.
  • Benchmarks for many metrics so you can compare yourself within the industry.

Cons

  • Many metrics are inaccurate (i.e. in app purchasing overestimated by 1000s of units when compared to iTunes and AppFigures).
  • Complicated definition of retention. I had to do some detective work to figure out what I was even looking at.
  • Increased user retention.
  • Increased user engagement.
It's free which I like, but the tracking is pretty high-level and often difficult to turn metrics into anything actionable.

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