Figma is a must-have for product marketing teams
June 04, 2024

Figma is a must-have for product marketing teams

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Figma Professional

Overall Satisfaction with Figma

We use Figma for all product and marketing design, prototypes, etc. across our organization. We also use Figma as a brand repository. We've found it to be an incredibly powerful tool and especially love the collaboration that Figma enables across our teams. Figma makes it so much easier to work together.

Pros

  • Prototypes
  • Asset library
  • Collaboration

Cons

  • Frame naming
  • File organization
  • Pricing could be a bit easier to understand
  • Figma allowed us to consolidate our software stack to save money
  • Figma prototypes help us showcase our product direction to prospects to win new business and upsell customers
  • Figma increases our productivity by streamlining cross-functional collaboration
We migrated from Sketch to Figma and appreciated the design system when selecting Figma. We also liked the increased collaboration it would enable. We've found both to be incredibly helpful in practice and are very happy with our decision. Figma is intuitive and committed to their continued evolution by releasing new functionality for their user base.

Do you think Figma delivers good value for the price?

Yes

Are you happy with Figma's feature set?

Yes

Did Figma live up to sales and marketing promises?

Yes

Did implementation of Figma go as expected?

Yes

Would you buy Figma again?

Yes

Figma has been an awesome tool for our late stage startup. We've used it across product and marketing teams to develop wireframes and prototypes, marketing assets (web, print, social, etc.), and enable collaboration (we love tags within comments and spotlighting to easily track another user as they virtually walk us through a design!).

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