Easy to use and collaborative tool for SMM for large scale clients but there are more affordable options.
June 26, 2022
Easy to use and collaborative tool for SMM for large scale clients but there are more affordable options.
Score 7 out of 10
Vetted Review
Verified User
Software Version
Falcon.io (legacy)
Overall Satisfaction with Brandwatch
Falcon.io was useful for social media management, publishing, community management, social listening, and measuring content. Before the merger with Brandwatch, Falcon's services were pretty bare bones. Compared to other competitors, they had a better user interface and user experience. In regard to customer service, they were more prevalent than Hootsuite, but support wasn't the most friendly nor was the customer success lead very responsive. Hopefully, the Brandwatch merger improves these processes.
- Social media management.
- Publishing.
- Community Management.
- Price point is high compared to other platforms that do the same functions.
- Insights and reporting are bare-bones, you're better off extracting the data in a CSV and evaluating it yourself.
- Not as accessible for smaller businesses.
- Falcon has made cross-collaboration easier since it's easily accessible across different team members. Its Interface is easy and digestible and there's the ease of use for publishing across partners.
- While the tool is great, it's expensive. Wish there was a bigger time window to use before locking into a yearly contract. It is more geared towards big businesses or teams managing multiple brand accounts. Sprout is a great option compared to Falcon and is more cost-effective.
- Measurement and analysis capabilities are limited. It's more geared towards surface-level analysis.
Sprout and Falcon have the same capabilities in regard to publishing and community management. Sprout's user interface is easier to deploy and more intuitive compared to Falcon. Both tools have clean UI's but their UX differs. Falcon's interface is smoother and its ease of API integration is better. Sprout has better personalization capabilities where customer service is better and readily available. Cross-channel management is preferred on Sprout. Falcon's system can get buggy and lost through windows.
Do you think Brandwatch delivers good value for the price?
No
Are you happy with Brandwatch's feature set?
Yes
Did Brandwatch live up to sales and marketing promises?
No
Did implementation of Brandwatch go as expected?
No
Would you buy Brandwatch again?
No