eTrigue DemandCenter- It's eASY!
Updated June 16, 2015

eTrigue DemandCenter- It's eASY!

Ken Worthen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with eTrigue DemandCenter

I'm a sales rep for a family of print companies and was looking for an easy to use tool to help build and nurture my prospect list. We don't have internal marketing and IT resources so it had to be a tool that I could set up and run myself - eTrigue DemandCenter fit the bill.

Pros

  • The set up was easy, what support I've needed was most responsive.
  • The template library made it easy for me to ramp up quickly.
  • Email/campaign set up is easy- drag and drop.

Cons

  • eTrigue Demand Center offers a lot of online resources on how to work in the platform, some on marketing best practices. As a sales person I'd like to see more marketing best practices.
  • I'm able to easily keep in front of my leads on a consistent basis and follow-up faster with prospects showing interest.
  • Constant Contact,Marketo Marketing Automation
Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
If you're lacking resources; need something affordable and easy to implement and use, this is great solution. When I was evaluating other solutions I considered how much of what they were selling I was never going to use and the amount of time I would need for IT support.

eTrigue Feature Ratings

9.4
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
10
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
9
List management
10
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
10.0
Social sharing and campaigns
10
Social profile integration
10
9.3
Dashboards
8
Standard reports
10
Custom reports
10
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using eTrigue DemandCenter

I'm learning more every day, it's meeting my needs. They're continuing to add online resources and best practices that I find useful.

Comments

More Reviews of eTrigue

Andréa Skov
eTrigue Demand Center is a Excellent Marketing Automation Solution
Andréa SkovPrincipalGuild Associates (Management Consultin...
Jeff Meyer
eTrigue has been great for us - we launched our first campaign in 5 days
Jeff MeyerPresidentTestco (Wholesale, 1-10 employees)
  1. Home
  2. Marketing Automation Software
  3. eTrigue Reviews
  4. User Review of eTrigue