Item: Echobox Social
Rating: 10
Author: Alexandre Pelegi

Overall Satisfaction with Echobox Social

Use Cases and Deployment Scope

We use Echobox to increase our social media traffic. We are a news site about transport and urban mobility in Brazil and we spend a lot of time posting our materials manually. We decided to adopt Echobox to automate this procedure, with the advantage of the tool choosing the best location to ensure more engaged reading, which allows us to increase our website's audience. Thanks to the use of Echobox, initially on Facebook, in the first three months we saw a 20% growth in our traffic, which led to an increase in visitors to our website by around 12%

Pros and Cons

Pros

Tool is intuitive
Enables seamless management of social networks
Provides data to evaluate our audience growth
Echobox support team is responsive

Cons

For Twitter we believe that the tool can be improved
The procedure for qualifying news could be broader, with more possibilities
Biweekly evaluation meetings with support team

Return on Investment

Positive: 20% growth in our Facebook audience in three months
Positive: Increased visibility on Facebook brought more readers to our news site
Negative: pricing in dollars makes it difficult to plan expenses in the medium and long term

Alternatives Considered

Hootsuite

We received a recommendation for this tool (Hootsuite), but whoever gave us the information had not used it. We had difficulty understanding how it works. At the same time, in research done online, we discovered Echobox. We sent an email and were promptly responded to, scheduling a video conference to present the product. This speed of service, and the personalized treatment in customer service and in resolving implementation doubts, were decisive in moving forward with Echobox.

Key Insights

Do you think Echobox Social delivers good value for the price?

Yes

Are you happy with Echobox Social's feature set?

Yes

Did Echobox Social live up to sales and marketing promises?

Yes

Did implementation of Echobox Social go as expected?

Yes

Would you buy Echobox Social again?

Yes

Other Software Used

SiteGPT.ai

Likelihood to Recommend

Echobox allowed our employees to have more agility and quality when interacting with networks – Facebook, Instagram and Twitter. Automating posts gave us more time to dedicate to content, and this freed us from manual work. Despite the time difference (we are in Brazil), the Echobox support team was quick to respond to our queries. And help us with a simple explanation.