A tool to manage large Google Adwords and Bing Ads accounts
Overall Satisfaction with DoubleClick
It is being used by the PPC on the Marketing Department to generate leads
Pros
- Combines Data from different advertisers
- Allows bulk changes
- Allows labelling making it easy to maintain and organized
Cons
- Competitor auction insights as there is no such facility
- First column freeze on the reports would make life easier
- Could allow for import at different levels such as Ad Copy
- Easier for performance measurement
- Easier for budget changes
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