ABM made easy
March 10, 2025

ABM made easy

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

The use case was to implement an ABM strategy and measure the progress and impact of the ABM program.
IT was used to segment, target, advertise, engage and track the performance.

Pros

  • Intent data
  • Integrate with paid media channels
  • Track account progress

Cons

  • Set up
  • Maintenance
  • Integration
  • Ability to engage with the same audience everywhere
  • Track accounts progress
It is easy to navigate once you know what you're looking for
  • 6sense
Back then it had an attribution module, but it was sunset

Do you think Demandbase One delivers good value for the price?

No

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

No

Would you buy Demandbase One again?

Yes

It was well suited to integrate with paid media strategy to get a consistent audience through all channels
It was hard to integrate with Salesforce

Demandbase One Feature Ratings

5.0
Integrations with third-party software
3
Automated workflow & orchestration
7
5.0
3rd party intent signals
5
Downstream intent signals
4
Account identification
6
6.7
Standard visitor segmentation
8
Behavioral visitor segmentation
7
ABM sales intelligence
5
4.4
Automated routing and prioritization
3
Customer interaction histories
5
Syndicated content
4
Personalization
4
Engagement data tracking
6
7.3
Ad campaign creation
7
Display advertising
8
Social advertising
8
Ad reporting and analytics
6

Comments

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