Top of the line marketing analytics tool
September 08, 2017
Top of the line marketing analytics tool
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketing Cloud Intelligence
Overall Satisfaction with Salesforce Marketing Cloud
Datorama is used throughout our organization to consolidate data and reporting from all of our marketing and advertising tools into one system. It helps alleviate the time and effort put into reporting by automating the process, and allows us to more easily gain insights from our data.
Pros
- Datorama's greatest strength is its ability to map data sources together. It will automatically join data from different sources for better analysis and comparison, and allows great control and flexibility for users to change how data is mapped is used.
- The number of methods for importing data is impressive. Native connectors exist for most major marketing platforms, and connections can be set up for almost any type of data.
- The user interface and design of Datorama excels beyond many of its competitors. It has a modern design and is very easy to use and navigate. The visualizations within the dashboards also have a much better look than other tools we've used.
- Datorama is always innovating and growing. They've recently released an AI powered tool to help find data insights, and are frequently updating the platform and its abilities.
Cons
- The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
- The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
- Reporting processes have been streamlined, resulting in much less manual work.
- Our marketing reports as a product have improved.
Datorama is very user friendly and was faster to get up and running than many other products we tested. A lot of BI tools we tested we either great at data set up or great at creating reports, but for some reason it was difficult to find one that did both really well, but Datorama bridged the gap very well. It was also competitively priced and has great customer support.
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