Cvent for DMOs
Overall Satisfaction with Cvent Event Management
My organization uses Cvent Event Management as a portal to both promote our city and its venues as well as to communicate with event planners.
Pros
- Cvent allows planners to discover cities and/or venues they may not have otherwise considered.
- Cvent has continued working to integrate both DMOs and venues in the RFP distribution process.
- Launched the RFP Showcase which allows DMOs and Venues to respond to RFPs they may be a fit for but were not selected to receive.
Cons
- There is an awful lot of clicking in Cvent. A more streamlined system would not be a bad thing.
- Cvent was definitely designed for hotels and not DMOs. There are several features in the program that are not relevant to entities promoting an entire location over a specific venue.
- Cvent has allowed my city to host meetings that may not have otherwise considered our location.
I have not used any other similar products.
Do you think Cvent Event Management delivers good value for the price?
Yes
Are you happy with Cvent Event Management's feature set?
Yes
Did Cvent Event Management live up to sales and marketing promises?
Yes
Did implementation of Cvent Event Management go as expected?
Yes
Would you buy Cvent Event Management again?
Yes
Using Cvent Event Management
4 - Sales and marketing both use Cvent. The sales team uses Cvent to respond to RFPs while the marketing team ensure the information about our city is up to date and relevant.
2 - The Director of Sales serves as the main admin and assigns RFPs that are received. The Director of Marketing is responsible for making sure the information about our destination is current.
- To promote our destination to meeting/event planners who are sourcing locations
- To educate meeting/event planners about our destination
- To give visibility to hotels and venues in our destination
- We haven't been super innovative with Cvent. We mostly use the basic functions.
- To promote incentives we are able to provide meeting planners who select our destination
Evaluating Cvent Event Management and Competitors
- Analyst Reports
We opted to use Cvent because that is what our customers are using to distribute their RFPs. We want to be where our customers are.
I can't think of anything we would change.
Cvent Event Management Implementation
- Implemented in-house
Change management was minimal
- Determining who on the team would be in charge of maintenance, assigning RFPs, etc.
Cvent Event Management Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Quick Initial Response | None |
I was looking for a way to monitor how many RFPs are received by venues in my destination that the DMO is not copied on. My account rep was able to provide me with the perfect solution to this questions.
Using Cvent Event Management
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Consistent Quick to learn Convenient Feel confident using | None |
- It is easy to update the venue listing and add new images for the destination
- Messaging event planners is quite easy
- The proposal system is a bit cumbersome and not very applicable to DMOs
Comments
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