Largely happy, only recently performance dropped
April 25, 2019

Largely happy, only recently performance dropped

Soufiane Achoui | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is used by us to retarget lower-funnel users that leave our website with relevant product offers that they have been viewing.

Pros

  • Target lower-funnel users off-site
  • Provide insights using a dashboard

Cons

  • Provide more control over the quality of impressions; despite having a very low CPC, recently the # of impressions & clicks has skyrocketed without any additional conversions.
  • Criteo has increased sales with a specific COS benchmark
We've tried AdRoll before Criteo. Criteo is much more user-friendly, although offers less control.
  • Well suited for low impression share campaigns to target the low-funnel users to ensure traffic quality
  • Less-suited to target a broader audience

Criteo Feature Ratings

Comments

  • Marc Duke | TrustRadius Reviewer
    Marc Duke
    (Vendor Representative) commented 5 years ago
    Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com

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