We've used Criteo for a number of years now and always returned impressive results. Criteo are fast to respond, great account managers and professionals in the field.
Overall Satisfaction with Criteo Dynamic Retargeting
Criteo enables us to retarget our customers who shopped online and catch those abandoned cart customers. It's useful for us because in car rental, often customers will get a quote on our website but then leave to look elsewhere and it's effective to have Criteo ads following them page to page afterward to show them we're the lowest price they'll find.
Pros
- Facebook Retargeting
- News websites
- Google advertising
Cons
- Updating creatives more often
- Using more varied ad formats
- Simplified weekly reporting
- We have definitely seen an increase in return year on year from using Criteo
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