Criteo has helped our client grow sales in 2018
December 13, 2018
Criteo has helped our client grow sales in 2018
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Criteo Dynamic Retargeting
We have used Criteo on behalf of a retail client in both the UK and USA. It has delivered a good volume of sales and revenue on top of the other digital advertising we undertake as well as a good way of building and maintaining brand awareness.
Pros
- Easy to use
- Good reporting
- Self management - easy and quick to change bids
Cons
- More info on the re-targeting funnel - customer info
- Better understanding from the account team on our client's business requirements
- The USA campaign is coming in exactly on the target cost of sale in 2018
- The UK campaign has worked well in 2017 but not working so well in 2018
- Google Ads (formerly AdWords)
We don't exclusively use Criteo but use this platform along with a range of other digital marketing platforms.
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