Conversica - A Better Way to Engage with Prospects
Overall Satisfaction with Conversica
We are using Conversica across all departments to engage with leads before they reach a salesperson.
Pros
- Very engaging and real-world feel to the conversations. Makes prospects feel as though they are talking to a real person.
- Easy to set up and manage. It doesn't require hours of writing follow up conversations.
- Helps to get prospects to append information that's not currently known. Specifically, obtaining phone numbers.
Cons
- Salesforce integration is a little clunky.
- It's sometimes difficult to add leads to a Salesforce campaign. It could be easier.
- Better case studies and resources on web site.
- Increase in close rate and has sped up the sales cycle.
- Increased ROI on marketing as we don't have to spend as much money creating campaigns to reach prospects and engage with them.
- Conversica meets our business objectives of speaking with each prospective customer in a timely manner to gauge their interest in our product.
We use Saleforce, HubSpot, Cirrus Insights in addition to Conversica. We use Conversica as our lead engagement tool in order to gauge interest and to get prospects to indicate an interest in setting up a phone call or a meeting with our sales representative. This has helped to increase engagement and decrease the sales cycle.
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