Constant Contact - Solid performer
Updated July 07, 2015

Constant Contact - Solid performer

Mike Garland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Software Version

Multiple versions over several years

Modules Used

  • Email

Overall Satisfaction with Constant Contact

Constant Contact is a robust email program that is easy to use and configure. We use it for multiple clients who need email for prospecting and for communication with current clients. It allows for integration with social media and use for events.

Pros

  • Latest email capabilities
  • Solid support is just a phone call or email away
  • Great training and support for partners

Cons

  • Constant Contact was becoming dated but has recently updated and is as current with social media and other tools as any other.
  • I believe Constant Contact is slightly more expensive than MailChimp but at this price point the cost is insignificant compared to the time I can save with.
  • Improved customer contact - helps keep our clients in front of ongoing customers, leading to easier upsells and better customers retention
  • Able to train staff to use the system - don't need a lot of specialized skills
I have used MailChimp which competes with Constant Contact. MailChimp is also a solid program though it seems as if their emails are filtered more strongly - not sure about that point, however. Big difference is the support. Constant Contact has very high level support that can assist with email marketing strategy as well and basic button pushing. This helps us be sure the right content and format are used.
Constant Contact is great for growing business who is not yet ready for a full marketing automation system like HubSpot.

Constant Contact Feature Ratings

WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
6
List management
5
Triggered drip sequences
Not Rated
Dashboards
8
Standard reports
8
Custom reports
Not Rated

Using Constant Contact

2 - Marketing assistant
1 - Basic marketing admin skills are sufficient
  • Ongoing customer contact/relations
  • Periodic newsletters
  • Lead generation emails
  • Event publication
  • Great updates for mobile visibility
  • Merge in data from PURLs to create very customized experience
They have been consistent over the years and I can expect the same high quality over time. Other companies come and go.

Constant Contact Support

Lots of experience as we have tried to implement new techniques, merging with different technologies, etc.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - Support included as basic service is more than sufficient.
When we wanted in integrate PURLs (personal URLs) that corresponded with a direct mail campaign, the support staff was willing to try something new to accommodate.

Comments

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