Every social media manager's dream!
November 12, 2019

Every social media manager's dream!

Dmitry Kornyukhov | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buffer

Every social media manager has this constant pain - the organization has too many social media accounts that need to be managed somehow. Buffer does just that - helps us save time by using their excellent platform to organize all our social media campaigns in one place. The results are quite brilliant, we save time, improve consistency and allows the ability to reach more people.

Pros

  • Excellent interface.
  • Affordable pricing for small organizations.
  • Great scheduling tools.
  • Integration with popular social media sites.

Cons

  • Our only complaint is that we can't use the functionality that Twitter offers, including polls, gifs, location sharing, etc.
1 - We have a dedicated social media manager that uses Buffer to operate our social media accounts on Twitter, Facebook and LinkedIn. Buffer helps him keep everything consistent across all our social media channels, while keeping track of the best times to post and how our audience reacts to our posts and what kind of reach they have. All of that helps us optimize our social media campaigns for maximum performance.
  • Our following has grown consistently.
  • We manage to increase engagement by analyzing what kind of content our readers enjoy the most.
  • We can increase reach by using the "Best Time to Post" feature.
We tried Hootsuite briefly but their UI was so bloated and hard to use that we switched to Buffer almost immediately. Not sure how they compare in terms of functionality, though, but Buffers UI was the biggest selling point for us.
Buffer can be used by anyone, from small, one-person organizations to huge corporations. We love that they're priced accordingly and that they help us grow our social media presence without paying a fortune. Buffer will be particularly useful for people who want to save time on social media while having full control of their social media presence.

Buffer Feature Ratings

Content planning and scheduling
10
Content optimization
9
Workflow management
9
Not Rated
Campaign success analytics
9
Role-based user permissions & privileges
9
Mobile access
7

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