Item: Brandwatch
Rating: 6
Author: Verified User

Overall Satisfaction with Brandwatch

Use Cases and Deployment Scope

We currently use Brandwatch for competitive analysis and market research for new business pitches. It is mainly used by our digital department but provides insights used by our entire organization.

Pros and Cons

Pros

Sentiment analysis.
Social mentions.
Social influencers.

Cons

Pulling historical information.
Pulling information evenly across online channels.
Identifying negative comments vs positive comments.

Return on Investment

Helped amplify our social listening approach.
Giving us extra information to use in new business pitches.

Alternatives Considered

Talkwalker, Mention and Social Studio

Brandwatch doesn't pull and organize information as accurately as the tools above do.

Support Rating

We have contacted support before about how to better our queries and reports and there wasn't much they could help us with.

Key Insights

Do you think Brandwatch delivers good value for the price?

Are you happy with Brandwatch's feature set?

Yes

Did Brandwatch live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Brandwatch go as expected?

I wasn't involved with the implementation phase

Would you buy Brandwatch again?

I think Brandwatch is good for analyzing online conversations around broad topics. However, I think for more niche topics there is a lot of clean-up that needs to be done in the mentions and data pulled.

Comments

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Good For Top Level Social Listening

Software Version