Our ecom department uses Bluecore to send a number of triggered email campaigns based on several different factors, chiefly user behavior (abandoned carts, browse abandons, price drops, back in stock, low stock, etc.) as well as ingesting outside data points. We're able to easily set up recurring campaigns that require limited oversight, which is crucial when you have limited manpower. At the same time, we're also able to create highly targeted mailings on an ad hoc basis to take advantage of quick win opportunities.
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