Came for URL shortener, stayed for the Analytics Features
May 01, 2024

Came for URL shortener, stayed for the Analytics Features

Hannah Carnes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bitly

We use Bitly for nearly all URLs we put out publicly. As a real estate team, it is much easier to share a shortened bitly URL for our listings rather than a long, generated URL by our local MLS. We also use it for QR codes and eventbrites. The redirects are nice since when listings go under contract and then Back on Market and the generated URL changes, I can just edit the redirect so our shortened Bitly doesn't change and confuse the seller or mess up any marketing where we've already shared that link.
  • URL Redirects
  • QR Codes
  • Tracking Analytics for Links
  • They recently started charging after being free for a long time which was a bummer. We had already been using it for so long it wouldn't have been feasible to switch.
  • Some companies block Bitly due to potential phishing and use by scammers.
  • Our MLS generates extremely long URLs that can come off as spammy or clutter emails/marketing materials. This solves that problem.
  • We used to a free QR code generator, but now you can generate a QR code straight from the shortened URL and track the analytics which the free sites didn't allow. It also updates with redirects so we're not wasting money on reprinting marketing materials.
Bitly has more features and automatically links to Linkinbio. Redirects are better. Analytics tool is unbeatable.

Do you think Bitly delivers good value for the price?

Yes

Are you happy with Bitly's feature set?

Yes

Did Bitly live up to sales and marketing promises?

Yes

Did implementation of Bitly go as expected?

Yes

Would you buy Bitly again?

Yes

It gets the job done and has a really good analytics tool. It links to Linkinbio and integrates with other apps as well. The redirect is a big pro for me since our URL are constantly changing but I don't want the short URL that I've marketing to be changing all the time.