Overall Satisfaction with Basis DSP
We are using Basis a DSP to run campaigns for our clients. It's an easy to use DSP, which is great for agencies that lack deep programmatic knowledge. Our programmatic trading team and account management teams are using it and it helps us scale our programmatic campaigns to make sure we are able to fulfill our client's budgets and deliver the results they need.
- It's very easy to use.
- Easy to AB test multiple creatives.
- All creative types supported (video, native, display, audio).
- Notification system should be improved.
- Reporting should be more granular and more dimensions.
- They should build an API to check costs on an hourly basis.
- Their fees are low, so that is ROI positive.
- CTRs are low, impacting our margins in a bad way.
- We are able to get scale for our campaigns, complete budgets and increase total budgets and profits.
Compared to these 3 alternatives, Basis DSP is the easiest to use. AppLovin is more complex but it is very messy and the learning curve is pretty steep. AppLovin is focused mostly on big clients and not suitable for agencies of any size. OpenX would be the closest competitor but I think Basis is more complete.