The reasons why AppsFlyer is an indispensable part of our growth stack
August 11, 2020
The reasons why AppsFlyer is an indispensable part of our growth stack
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Attribution
- Marketing Analytics Dashboard
- Fraud Protection
- Deep Linking
- Audiences
- API
Overall Satisfaction with AppsFlyer
AppsFlyer is used mainly by Marketing and Analytics, but since we rolled out deeplinking recently it is also been use by the Liveops team. We use AppsFlyer to attribute our installs correctly through tracking links used on mobile acquisition partners or to external partners such as influencers and web traffic for all our games.
Pros
- Very visual (graphs, charts, etc.).
- Excellent and fast support.
- Great customer success managers that think with you to improve your attribution.
- Amazing insights in reports and yearly index they push out.
- Great events (has to be said as well).
- A good variety of tools to not let any install slip through the cracks.
Cons
- Exports of data are slow, even if files are light and only contain little data (this is an issue that I've experienced for a few years already).
- Dashboard sometimes needs to be refreshed in browser if data is not showing.
- No performance data per creative.
- Showing data correctly.
- Being able to track influencer campaigns.
- Creating very detailed audience segments.
- Adjust Attribution and Branch
In my previous company I tested both Adjust and Branch, but always came back to AppsFlyer. It's easy to use, great support, very visual (which I prefer over Adjust and such) and the various tools such as 360 and audiences that are top notch.
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