Test & Target helps us create a great customer experience
October 18, 2013

Test & Target helps us create a great customer experience

Jeremiah Graham, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction

Pros

  • In the primary uses in which we use T&T, it helps with the delivery of content.
  • T&T helps segment the users we are targeting during the promotional period we are using the system for.

Cons

  • I have not run into any issues with our current usage.
  • The system has helped create a great user experience, therefore generating more traffic and increasing conversion on the site.
I enjoy using the system. It has delivered each time we have used it and relied on it.
Overall, I really enjoy using Test & Target. The system has provided some much needed robustness to our promotions when we need it. It has helped create a really great user experience during the promotions for which we have used T&T, and our customers seem to be really attracted to the responsiveness we are able to create while using Test & Target

Product Usage

4 - E-Commerce
  • We currently use T&T to help serve dynamic content during promotions.

Evaluation and Selection

Prior to Test & Target, we did not have a comparable system.

Implementation

Implementation was fairly easy, no huge setbacks or issues
  • Implemented in-house

Training

Support

Any instance where we have needed additional support, we have received timely and helpful responses from our T&T reps

Usability

System is fairly easy to learn. Once you master the ins and outs, you are generally good to go.

Reliability

Integration

  • We will be implementing on two of our other domains within the coming year.

Vendor Relationship

I wasn't part of the team during this process.
I'm not sure on this aspect, negotiation and final sale was done prior to my joining the web team.

Comments

More Reviews of Adobe Target

  1. Home
  2. A/B Testing Tools
  3. Adobe Target Reviews
  4. User Review of Adobe Target