Item: Adobe Experience Manager
Rating: 7
Author: Verified User

Overall Satisfaction with Adobe Experience Manager

Use Cases and Deployment Scope

We use Adobe Experience Manager in our organization to streamline the design and production of our brand site. It allows us to design and make new content that follows the brand standard in an easy, repeatable and, perhaps most importantly, scaleable manner. At the same time, it has enough flexibility to put our own spin on it

Pros and Cons

Pros

Make it easy to design new components and pages
Makes it easy to reuse existing resources/components
Integrates well with other Adobe tools like analytics and Target

Cons

Can sometimes be difficult to troubleshoot bugs/issues as they arise
Sometimes difficult to set up restrictions on how components can be designed to make sure they fit in with existing content
While the integration with Adobe Target works fairly well, the process can be a bit opaque and hard to understand, making it difficult to troubleshoot when issues arise

Return on Investment

Makes it easy to reuse components across multiple pages and site, which reduces the overhead needed to create all the individual components.
Improves business process agility by allowing users to easily create entirely new pages or content by using existing templates
Increases conversion rates across our sites by enabling a more consistent experience for users

Usability

Adobe Experience Manager overall is fairly easy to use and caters to a wide range of users when it comes to their technical abilities. It has the flexibility to enable UI/UX designers to pop in and easily design new content with drop in components. It also has sufficient capabilities for those who are more technically inclined and want to dig more into custom code or solutions

Favorite Features

Digital asset management allows us to maintain a single database/repository of our assets, which in the makes it easy to reuse these assets and keep them maintained.
Similarly, core components that can then be designed once and then reused across a large number of pages is great for streamlining website design
The editor makes it easy to put together and design new pages

Key Insights

Do you think Adobe Experience Manager delivers good value for the price?

Yes

Are you happy with Adobe Experience Manager's feature set?

Yes

Did Adobe Experience Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Manager go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Experience Manager again?

Yes

Other Software Used

Adobe Analytics, Adobe Target, Adobe Workfront

Likelihood to Recommend

Adobe Experience Manager is well suited for situations where you want a consistent design across a large number of pages or even sites. It makes this easy by allowing you to easily design content or components that can then be reused over and over again as needed. However, it is not as well suited if you're frequently making custom content that can't easily be reused across your site.

Comments

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Adobe Experience Manager Makes it Easy to Design Consistent Content across your Site

Modules Used