My Adjust by AppLovin Experience
February 08, 2023
My Adjust by AppLovin Experience
Score 8 out of 10
Vetted Review
Verified User
Software Version
Base
Overall Satisfaction with Adjust by AppLovin
We needed an additional app analysis platform besides Firebase to compare the rightness of the reports. We were unable to use deep links in our app campaigns. And we need a better cohort analysis besides to understand the customer journey better. And Adjust by AppLovin helped us to meet the needs I mentioned.
Pros
- Cohort Analysis
- Customer Segmentation according to choice
- Deeplinking
- 3rd party app integration
Cons
- User Experience - there are many dimensions in one screen
- Just an measurement platform
- Not updated features continuously
- Reliability
- Easy to use
- Simple
- For the first time, we measure our ROI comes from the apps with the help of Adjust by AppLovin's integration easiness
- Improved our product because we could understand the user/download data better
- We measured our IOS traffic brings 3 times more ROAS than Android traffic
- Firebase and Insider Growth Management Platform (GMP)
Because of the below reasons:
- Very easy to use and the integration process moved forward smoothly
- Offers the right data and information
- Doesn't use reliable user/customer data
- Data segmentation according to the user journey was better
- Offers what you want about the app data actually
- You would use the segmented data for the marketing and social media campaigns easily
- Work very well with all 3rd party platform, so getting the tracking campaign URL is more easier
Do you think Adjust by AppLovin delivers good value for the price?
Yes
Are you happy with Adjust by AppLovin's feature set?
Yes
Did Adjust by AppLovin live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adjust by AppLovin go as expected?
Yes
Would you buy Adjust by AppLovin again?
Yes
Using Adjust by AppLovin
5 - Digital marketing
2 - Customer Manager
- App Measurement
- Audience Builder
- Link Builder
- Wanted to increase user engagement besides the user acquisition aggressively
- For the first time understanding Google ad group success in detail
- More growth in app revenue
- New apps lunches
- More financial market focus
Comments
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