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Overall Satisfaction with Act-On Software
Act-On is used by our marketing department to sell and inform our customers across the country. Act-On allows us to stay in contact with our customers and allows us to send a message to a large amount of people and allow us to schedule messages in advance to keep us on track. Act-On also tracks our open rate and bounce back so we can be informed on what is working and not. As well as if customers are receiving our content.
Pros
- Scheduling
- Analytics
- Usability
Cons
- Auto response emails do not work properly
- Auto response analytics do not work properly
- Media inserts have a lag
- Stronger email open rates
- Access to categories that are not regularly talked about
- Positive percentages consistently
Hootsuite allows me to add a month's worth of content to all of our social media platforms at one time. My problem with Act-On is it would not connect our accounts and when it did it would not use the company account. It would only use my personal account. Hootsuite also gives you a view of what was sent and what is pending. You can schedule certain post for certain days, times and platforms. Everything can go together or separately.
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