First-rate tool. Excellent client service.
March 15, 2013

First-rate tool. Excellent client service.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction

Pros

  • The streamlined platform puts first-rate marketing tools at our fingertips, making campaigns and programs easier and faster. We integrate our CRM, webinar management and other tools so our analytics are accessible. with one click.

Cons

  • Our company would benefit from more detailed ROI reports for offline campaigns in Salesforce.
  • Better open / click thru rates on email campaigns, increased website visitor conversions.
We have had a positive experience to date with this software. Client service is excellent.
Overall very positive experience throughout the last year. I would recommend to smaller companies looking for a marketing automation tool.

Product Usage

  • We use the platform for email marketing, website tracking, reporting, lead scoring, automated drip campaigns, and webinars. Act-On syncs with Salesforce which enables us to measure results and track leads.

Evaluation and Selection

No - We wanted to streamline and automate our marketing programs.
Pardot

Act-On offered the same functionality at a lower price. Act-On's demo impressed the decision makers.

Implementation

Training

  • Online training
  • In-person training
  • Self-taught
Implementation was stress free. Act-On University and in-person training are both helpful.
Online training is good. If needed I can reach out to my customer success rep with questions.
Yes. Users can access Act-On University for training on-demand.

Support

Customer support is top-notch. Support and assistance with implementation and ongoing training.

Comments

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