Great tool, easy to use, 100% recommend
Overall Satisfaction with AB Tasty
We use AB Tasty to optimize the Pets at Home site and carry out A/B testing. Several departments use the tool as the tool offers much more than just A/B Testing. The ability to change our site in real-time, serves an experience that helps the end-user.
Pros
- Real-time changes - Ability to change and set an experience live in minutes. Without the need of a developer.
- Widgets - Being able to easily create experiences live with the ready to use widgets available from the AB Tasty library.
- Targeting experiences - Wide range of targeting options available, which allows us to easily target different customers and segments.
Cons
- Variation editor - It's pretty great but definitely room for improvement. More functionality would be great.
- Being able to improve customer experience online has definitely been a positive of AB Tasty.
- Improve the UX and user journey on site has definitely helped with AB Tasty which in return helps ROI.
AB Tasty team are amazing, my CSM is great and they help with building tests and setting up experiences that we require there assistance with.
- Content Square
Fairly easy--did require support from other teams, but nothing too complex.
AB Tasty is great, probably the best optimizing tool you can use. Easy, loads of features, great support from CSM. Great variation editor whereas Monetate and VWO don't have a lot of features/widgets. Optimizely is good but again not a lot of capability without a dev. Whereas AB Tasty you can do quite a bit with general HTML/CSS knowledge.
AB Tasty Feature Ratings
AB Tasty Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Support cares about my success Quick Initial Response | Escalation required |
Yes - Being able to have a dedicated CSM on our account is useful as they are aware of how our sites work. Instead of just having multiple people from the support team handle requests. Paying for the extra support is useful when you need requests to be handled quicker instead of waiting from someone from the support team to pick the ticket up.
Yes - Not all bugs are fixed, this is either due to the tool or the way our site works. Bugs with experiences are definitely fixed in an ideal time but other bugs with the tool still haven't been fixed (e.g. changing the image in the variation editor doesn't work, this still hasn't been fixed by AB Tasty).
Using AB Tasty
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Targeting
- Creating experiences
- QA experiences
- Scheduling experiences
Yes, but I don't use it - Works great, never had any issues with it.
Comments
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