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Webtrends Analytics

Webtrends Analytics

Overview

What is Webtrends Analytics?

WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.

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Learn from top reviewers

WebTrends Analytics On Premises - A Workhorse, Not a Ferrari

Rating: 7 out of 10
April 19, 2018
IncentivizedVetted ReviewVerified User
My company uses WebTrends on premises, and has ever since I started work here. During my tenure we have added Google Analytics to our website, but we continue to use WebTrends...
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Mary Kay Scott
Employee - Information Technology
Web Developer III
USAC
Webtrends Analytics10 years of experience

Wishing I could go back to Webtrends

Rating: 9 out of 10
March 29, 2018
IncentivizedVetted ReviewVerified User
I used Webtrends at a previous position, and boy do I miss it. We used it for complete weblog analytics to discover trends between purchases, site visitation patterns and our ...
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Nathan Collins
Analyst - Marketing
CRM Analyst
Crain Communications Inc
Webtrends Analytics2 years of experience

Webtrends Analytics Reviews

Rating: 9 out of 10
January 26, 2017
Vetted ReviewVerified User
We use Webtrends across the whole organization, for analyzing each of our platforms both independently and globally. All of the tools available compliment each other.
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David Cox
Professional - Marketing
Senior Business Intelligence Analyst
4Finance
Webtrends Analytics2 years of experience

Webtrends Streams to Success for your Organization

Rating: 10 out of 10
September 30, 2015
Vetted ReviewVerified User
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Charles Wade
Team Lead - Information Technology
Director of Advanced Analytics
Subsystem Technologies, Inc.
Webtrends Analytics19 years of experience

Webtrends Review from long experience

Rating: 7 out of 10
April 8, 2015
Vetted ReviewVerified User
Our use case is as an interactive agency. Some of our clients come to us as Webtrends customers, and we provide implementation and/or support as part of our overall web site d...
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Chris Grant
Program Manager - Product Management
Associate Director of Analytics
Enlighten
Webtrends Analytics9 years of experience
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Pricing

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Webtrends Analytics

Webtrends Analytics

N/A
Unavailable

What is Webtrends Analytics?

WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Smartlook

Smartlook

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What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…

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Product Details

What is Webtrends Analytics?

Webtrends Analytics provides a combination of features that are designed to provide an accurate and intuitive view into an organization’s multi-channel customer journey. According to the vendor, the key features enable not only sophisticated analysis techniques but also make key insights accessible to everyone in an organization.

Webtrends Analytics Features

  • Supported: Multi-Channel Measurement across social, mobile, web and SharePoint
  • Supported: Configurable digital dashboards
  • Supported: Reports
  • Supported: Metrics and Dimensions
  • Supported: Administration
  • Supported: Path and Scenario Analysis
  • Supported: Unlimited Data Collection
  • Supported: Ad-Hoc Data Exploration
  • Supported: Extensive data export
  • Supported: Standard and customized analytics reporting

Webtrends Analytics Screenshots

Screenshot of 450+ out-of-box reports Unlimited custom reports Roll-up reports across domains Out-of-box channel and market-specific reportsScreenshot of Unlimited dimensions No processing time Dynamic, on-the-fly segmentation Create, save and share custom views, measures and segmentsScreenshot of Unlimited custom dashboards Key metrics, trends, demographics, geo maps, word clouds and more Drill-throughs to connected reports

Webtrends Analytics Integrations

Webtrends Analytics Competitors

Webtrends Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry

Webtrends Analytics Downloadables

Frequently Asked Questions

WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.

Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Google Analytics 360 (discontinued) are common alternatives for Webtrends Analytics.

Reviewers rate Implementation Rating highest, with a score of 9.9.

The most common users of Webtrends Analytics are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

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Companies can't remove reviews or game the system. Here's why
(1-5 of 30)

Wishing I could go back to Webtrends

Rating: 9 out of 10
Incentivized
March 29, 2018
NC
Nathan Collins
CRM Analyst
Crain Communications Inc (Insurance, 201-500 employees)
Vetted Review
Verified User
Webtrends Analytics
2 years of experience
View profile
Pros
  • Having used two competitors, the company I am with now uses Omniture, I can honestly say that Webtrends is the best web analytics software I have used. Its UI is very intuitive and easily customized.
  • The back-end data is fairly easy to get to, and it's no hassle getting IP or log level data, unlike competitors. I work with a team of web analysts now and talk about Webtrends to them like the munchkins talked about the Wizard of Oz. It's just a more superior software than most to data mine.
  • Webtrends has great customer service support. They were able to allow us to build out custom reporting and dumps for our specific industry without price gouging us.
Cons
  • I would like to see stronger SQL integration into the UI program and software.
  • Better tutorials for people
  • More user groups in our area.

Webtrends Analytics Reviews

Rating: 9 out of 10
January 26, 2017
DC
David Cox
Senior Business Intelligence Analyst
4Finance (Financial Services, 1001-5000 employees)
Vetted Review
Verified User
Webtrends Analytics
2 years of experience
View profile
Pros
  • Powerful creation of reports. Different categories, globally seen by all platforms, platform specific and personal seen by only me
  • Intuitive drag and drop interface
  • Action center allows for events to trigger near real-time activities
Cons
  • API interface could be more intuitive

Webtrends Streams to Success for your Organization

Rating: 10 out of 10
September 30, 2015
CW
Charles Wade
Director of Advanced Analytics
Subsystem Technologies, Inc. (51-200 employees)
Vetted Review
Verified User
Webtrends Analytics
19 years of experience
Pros
  • The javascript tagging of our website provides better metrics over traditional weblogs in tracking unique visits and visitor
  • The pushing of reporting to mobile devices like iPhone and iPad has been useful to the user community
  • By adding scheduled tasks I was able to get web logs from SDC to run metrics hourly. Which comes in hand on heavy traffic days to demographics and for capacity planning for load balancing and adding additional servers into the server farm.
  • Path analysis helps to track are visitors to the site going to the pages you want to direct them to. It also shows conversion rates and where the visitor left or abandoned the site before converting
  • Metrics can be extracted easily to pass to web services to support other services. For example, passing website metrics to the CIO dashboard.
  • Webtrends comes with a compliment of reports with the feature of creating custom reports for a particular client's needs, and to track particular metrics for a specific incident or interest
  • The addition in Insight of social media tracking was a huge help to my Facebook and Twitter metric tracking
Cons
  • No complaints it had all of the functionality that I needed.

Webtrends Review from long experience

Rating: 7 out of 10
April 08, 2015
CG
Chris Grant
Associate Director of Analytics
Enlighten (Internet, 51-200 employees)
Vetted Review
Verified User
Webtrends Analytics
9 years of experience
Pros
  • More than some of its competitors, most Webtrends' configurations (reports, dimensions, filters, content groups, measures) can be done in the admin UI, rather than in the tagging and site code. The tag itself is smart - it can sense offsite links, clicks on pdf downloads, form button clicks, and so on, which eliminates a lot of extra coding or tag modification that has to be done with other products.
  • There are so many levers and buttons in the configuration that nearly anything can be turned into a report, or a report dimension, filter, or measure.
  • It allows re-analysis of past data as far back as 90 days. Usually, you do this if you have created new custom reports, content groups, change the filters, and so on.
  • There is a software version, called On Premises. (The SaaS version is called On Demand.)
  • It has real path analysis ... it does not daisy-chain individual steps as others do. The paths it displays are what happens in actual visits, up to 20 steps long. It has forward and backward paths (one visit can appear several times depending on how many times the node was hit), paths-from-entry (one visit, one path), content group paths as well as page paths. Its one lack (that I care about) is SiteCatalyst's Pathfinder report which allows you to identify wildcard pages in a 3-step hypothetical path.
  • This isn't going to ring a bell for a lot of people, but it handles list variables much better than its competitors (basically, parameters that hold multiple values such as "choose as many as apply" kinds of variables.
  • It handles the tabulations of parameters really well. It deals with three kinds of parameters: those in the pages' URL, those placed in the WT.meta's (I don't think any competitors use this approach and it is fantastic for easily keeping URLs clean for SEO purposes), and those collected automatically by the standard tag. When tabulating parameters, its competitors require more up-front work, lots more configuration time, or severe limits on the quantity.
  • Having recently tried out Google Analytics' new Content Groups feature, I was reminded of how powerful it is in Webtrends. There's really no comparison. Furthermore, the content groups can be configured p in the UI as well as hard-coded into the page. Content Group paths can be up to 20 steps long, and are not daisy-chained.
Cons
  • The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
  • It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
  • Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
  • It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
  • Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.
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