Name: TapClicks
Rating: 8.6 (51 reviews)
Author: TapClicks

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Product Lifecycle Management (PLM)

Development

Business Intelligence (BI)

Collaboration

Operational Analytics

Streaming Analytics

Visual Collaboration

Enterprise

Accounting

Payment Orchestration

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Wellness

Employee Engagement

Employee Scheduling

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

App Development

Application Performance Management (APM)

Archiving

Cloud Storage

Code Review

Composable Infrastructure

Data Center Outsourcing (Europe)

Data Fabric

Encryption Key Management

Fraud Detection

IT Service Management (ITSM)

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Observability

Office Migration and Repair

Virtual Desktop Infrastructure (VDI)

Web Access Management

Web Application Firewalls

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Content Management

Cross-Channel Campaign Management

Email Marketing

Marketing Automation

Real-Time Interaction Management

Sales and Marketing Automation

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Marketing

Project Management

Professional Services

Conversation Intelligence

Customer Relationship Management (CRM)

Sales

API Security

File Integrity Monitoring

Security

3D Modeling

Assisted Living

Chargeback Management

Chiropractic

Forestry

ID Card

Insurance Underwriting and Rating

Legal Case Management

Military and Defense

Moving Software

Municipal

Plagiarism Checker

Spreadsheet

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### Client Reporting
User sentiment varies regarding TapClicks's client reporting capabilities. While some users praise the platform for its ease of use, real-time reporting, and customizable features that enhance client communication, others express concerns about limitations in reporting offerings and challenges in deploying multi-channel marketing campaign-based reporting. The ability to consolidate data from various sources into a single, professional report is appreciated by many, but some users find certain features glitchy or lacking in terms of display configurations. Despite mixed opinions, TapClicks seems to play a significant role in streamlining reporting processes and providing clients with valuable insights.

### Client Communication Tools
Users consistently praise TapClicks for its ability to provide clients with easy access to comprehensive and customizable reporting features. The platform's client communication tools are highly regarded for their user-friendly interface, intuitive design, and the ability to cater to individual client needs effectively. Clients appreciate the transparency and real-time insights offered, allowing them to stay informed and make data-driven decisions promptly. Despite some users noting a learning curve due to the platform's extensive functionalities, the overall consensus remains positive regarding TapClicks's client communication tools capabilities.

### Reporting Efficiency Tools
While users generally appreciate TapClicks for its time-saving features and efficient reporting tools, there are some concerns raised regarding certain limitations. Issues with tracking social revenue and the lack of connectivity with certain publishers like Pinterest have been highlighted. However, users acknowledge that TapClicks' support team is responsive in addressing these challenges and providing solutions. Despite these minor drawbacks, the overall consensus is that TapClicks' reporting efficiency tools contribute significantly to streamlining processes and saving time for users.

### Marketing Analytics
Users generally praise TapClicks for its robust marketing analytics capabilities. The platform's ability to aggregate data from various marketing channels into customizable dashboards has been well-received by users. Despite occasional issues with connections between different marketing channels, TapClicks' tech support is commended for promptly resolving these issues. Users appreciate the ease of integrating and managing marketing efforts across multiple platforms within TapClicks, allowing for informed decision-making and improved marketing campaign performance.

### Campaign Management
Users generally praise TapClicks for its robust campaign management capabilities. They appreciate the platform's ability to aggregate campaign data from various sources, providing real-time insights into campaign performance. While some users have experienced minor delays and glitches, overall, TapClicks is seen as a valuable tool for optimizing and monitoring online campaigns. The platform's intuitive interface and detailed analytics help users make informed decisions to enhance their marketing strategies and drive better results.

### Digital Marketing Strategies
Opinions vary on TapClicks's digital marketing capabilities. While some users praise its ability to optimize online campaigns and provide valuable insights for future strategies, others find the platform lacking in user-friendliness and efficiency. The diverse range of integrations offered by TapClicks seems to be a strong point, allowing for comprehensive monitoring and analysis of digital marketing efforts. However, concerns have been raised about the platform's simplicity and its suitability for managing complex social media and digital properties. Ultimately, user feedback suggests that TapClicks's digital marketing strategies have both strengths and areas for improvement, catering to a wide spectrum of user preferences and needs.

### Data Visualization
Users generally praise TapClicks for its robust data visualization capabilities. The platform offers a variety of tools such as dashboards, widgets, and reports that provide intuitive and visually appealing ways to interpret data. While some users find the platform to be agency-focused, leading to complexities for in-house teams, overall, TapClicks is commended for its ability to present data in a clear and customizable manner. However, there are occasional challenges reported, such as limitations in widget functionality and the need for manual setup in certain cases. Despite these minor drawbacks, TapClicks remains a popular choice for users seeking comprehensive data visualization solutions.

### Custom Dashboards
Reviewers have expressed mixed opinions regarding TapClicks's custom dashboards capabilities. While many users appreciate the platform's ability to create custom reports and share them with clients efficiently, some have found challenges in setting up custom calculations for advertising metrics. Additionally, there are concerns about the time it takes to import data and limitations in creating custom reports easily. Despite these drawbacks, TapClicks's custom dashboards offer a high level of customization and integration with various digital marketing platforms, allowing for in-depth data visualization and analysis.

### Real-Time Data Integration
Users consistently praise TapClicks for its robust real-time data integration capabilities. The platform's ability to provide clients with instant access to up-to-date analytics and key performance indicators without delving into intricate data connections is highly valued. Reviewers appreciate the transparency and efficiency that real-time data integration brings to their reporting processes, allowing for timely insights and informed decision-making. Despite some minor technical learning curves, users find TapClicks to be a valuable tool for real-time data management and analysis.

### Data Aggregation and Filtering
Users consistently laud TapClicks for its robust data aggregation and filtering capabilities, emphasizing the platform's ability to streamline the process of gathering and organizing data from various sources. The efficient filtering options provided by TapClicks enable users to extract valuable insights and make informed decisions based on the aggregated data. Additionally, users appreciate the platform's user-friendly interface, which simplifies the data aggregation and filtering process, enhancing overall productivity and effectiveness in data analysis.

### API and Data Connectivity
User opinions on TapClicks's data connections and integrations vary. While some users appreciate the wide array of integrations and API connections available, others have expressed concerns about limitations with certain platforms and the complexity of setting up smart connectors. The platform's ability to aggregate data from multiple sources and provide visualizations has been highlighted as a strength, but there are also mentions of challenges with data filtering and occasional connection issues. Despite mixed feedback, TapClicks's API and data connectivity capabilities remain a key aspect of user experiences.

### Automated Reporting Solutions
Users consistently praise TapClicks for its efficient automated reporting solutions, highlighting how it significantly saves them time and streamlines their reporting processes. The ability to schedule automated reports has been a game-changer for many, reducing human error and freeing up valuable time. Despite some minor setbacks like delivery turnaround times and integration issues, the overall sentiment remains positive towards TapClicks' automated reporting capabilities. Clients appreciate the customizable platform that allows for a wide variety of metrics to be sent through custom dashboards or automated reports, showcasing the platform's versatility and effectiveness in meeting diverse reporting needs.

### Marketing Performance Metrics
Reviewers consistently praise TapClicks for its robust marketing performance metrics capabilities. Users appreciate the detailed analytics provided by TapClicks, allowing them to showcase campaign performance in a detail-oriented manner. The platform's ability to offer a quick, visual way to gauge campaign performance at both the channel and aggregate levels is highly valued. While some users find certain integrations to be imperfect, overall, TapClicks is commended for its comprehensive and customizable metrics and insights that aid in optimizing future campaigns and expanding audience reach.

### Advertising and Media Insights
Users generally praise TapClicks for its comprehensive advertising and media insights capabilities. The platform is commended for its ability to aggregate data from various advertising platforms, providing users with a holistic view of their campaigns. While some users appreciate the ease of use and customization options for monitoring campaign performance, others express minor concerns about the lack of dimensions and granularity compared to working directly through specific media platforms. Despite these minor drawbacks, TapClicks is recognized for its valuable contribution to analyzing and optimizing advertising strategies across different channels.

### Social Media Analytics
User opinions on TapClicks's social media analytics capabilities vary greatly. While some users praise the platform for its ability to provide valuable insights and optimize social media campaigns effectively, others express concerns about the accuracy and depth of the social media data provided. The flexibility and ease of use of TapClicks for social media analytics receive positive feedback, but there are also reports of limitations in terms of integrations with certain social media platforms and the level of detail in the analytics. In conclusion, the consensus on TapClicks's social media analytics features is mixed, with users highlighting both strengths and areas for improvement.

Users commonly recommend the following:

1. Before diving into the software, it is important to take trainings or some sort of TAP academy lesson. This helps in getting familiar with the software as there is a lot to learn and it can be overwhelming.
2. It is recommended to check the marketplace beforehand and ensure that the software meets your business needs. Testing all functionalities before committing to purchase is also advised to make sure it suits all your requirements.
3. To ensure smooth performance, it is essential to have enough bandwidth to handle the number of clients on the dashboard. If needed, consider terminating clients to free up memory space.

In terms of recommendations for using TapClicks, users commonly suggest the following:

1. Prioritize Training: Users stress the importance of taking training or lessons before diving into the software. They recommend utilizing resources such as TAP academy lessons to learn about the various features and functionalities of TapClicks.

2. Test Functionality: It is advised to thoroughly test all functionalities of TapClicks before committing to purchasing it. This will ensure that the software meets your specific business needs and requirements.

3. Make Use of Integrations and Advanced Features: While TapClicks may not be the most affordable tool, users find its integrations robust and appreciate its ease of use once they become familiar with it. They recommend utilizing advanced features like the time frame comparison to demonstrate what can be achieved with the software. Additionally, upgrading to premium packages allows for custom calculations that can present appealing data to clients.

Overall, users highly recommend TapClicks for its reporting capabilities, data management, and streamlining client-facing data. They encourage taking advantage of the trial period and exploring available courses in TapClicks academy for a more comprehensive understanding of the platform.

Delays in data parsing: Some users have experienced significant delays, with data parsing taking a full day instead of the desired 30 minutes. This has caused frustration and hindered their ability to analyze and make timely decisions based on the data.

Issues with dashboard aggregates: Several reviewers have encountered a long-standing issue where the dashboard displays compounded aggregates instead of the correct totals for Facebook and Twitter likes. This discrepancy has led to confusion and undermined the accuracy of their reporting.

Lack of customization options: Many users have mentioned that they desire simpler instructions and more flexibility in customizing reports. They find the platform to be complicated and not user-friendly for both basic users and admins. The inability to easily tailor reports to their specific needs has limited their ability to extract meaningful insights from the data.

TapClicks is a versatile platform that is widely used across organizations for various purposes. One key use case is in the Client Services department, where it provides 24/7 login level advertising performance reporting for clients. By consolidating advertising performance data from different platforms and generating visually appealing reports, TapClicks saves both time and effort for the department while delivering a great reporting experience to clients. Its integration with popular service providers like Facebook Insights, Google, Twitter, and others further enhances its capabilities, providing custom data visualization and reporting to advertisers.

Another important use of TapClicks is as a digital dashboard to provide comprehensive data to clients about their digital campaigns. This eliminates the need for custom development or manual report pulling, resulting in cost savings. In addition, the platform increases customer retention by allowing clients to see real-time campaign performance and monitor advertising campaign performance across various channels. By showcasing aggregated data sets into a single dashboard, TapClicks helps clients gain insights, manage goals, and make informed decisions about their marketing strategies.

TapClicks serves as a valuable tool for sales and executive teams as well. It offers a centralized hub for viewing client marketing analytics, simplifying the process of accessing important information. Furthermore, TapClicks streamlines communication between departments by providing a single place for all client service reporting needs. The platform's ability to automate reporting tasks frees up time for fulfillment teams, enhancing efficiency and productivity.

Overall, TapClicks has proven to be instrumental in addressing the reporting and analytical needs of businesses. Its user-friendly interface and comprehensive features enable users to capture insights, optimize campaigns, monitor performance across multiple platforms, and deliver branded reports to clients. With its ability to consolidate data sources, provide real-time monitoring, and offer holistic perspectives on online presence, TapClicks is an invaluable asset for organizations striving to make data-driven decisions and achieve marketing success.

Customizable Dashboards: Users have found the customizable dashboards of TapClicks easy to set up and manage, with multiple reviewers stating this as a positive aspect. They appreciate being able to export and modify the dashboards as needed, providing flexibility in visualizing data.

Import Wizard Feature: The Import Wizard feature has been highly valued by users for its ability to include custom data points in reports. After a short learning curve, users have been able to import data on a weekly basis for comprehensive reports that showcase both marketing trends and business results. Several reviewers have mentioned this as a significant advantage.

Ability to Manage Client Groups and Clusters: The ability to manage client groups and clusters within TapClicks has been considered vital by users for reporting purposes. They find it easy to organize clients according to their company structure using the offered structure of business units, groups of client groups, and client groups. This feature has received positive feedback from multiple reviewers.

TradingView headquartered in London offers a place for users to chart, trade, and chat about markets, including customizable visualizations via TradingView Desktop, downloadable and compatible with Windows, Mac, and Linux computers, with native multi-monitor support.

Pro+

Premium

Freelancer

Agency

TapClicks

Tools for measuring the effectiveness of marketing campaigns.

Marketing Analytics

Overview of TapAnalytics

Likelihood to Recommend

Likelihood to Renew

Usability

Support Rating

Custom color themes and easy configurability

Send automatic email reports in any format

<p>TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. Their flagship product, TapAnalytics, consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics. The TapClicks Suite provides a complete view of marketing activities - empowering organizations to make more informed decisions.</p>

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