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Ion, by Rock Content

Ion, by Rock Content

Overview

What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…

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Learn from top reviewers

An absolute must!

Rating: 10 out of 10
July 26, 2021
Vetted ReviewVerified User
ion interactive may be the most underrated marketing tool in existence. If you run an online business, you owe it to yourself to use this tool. ion interactive is the most fle...
Continue reading
Kelly Saux
Director - Marketing
Director Direct Response Marketing
Pimsleur Language Programs / Simon & Schuster Audio
Ion, by Rock Content3 years of experience

The ion Experience from a Low Level User (Mainly reporting)

Rating: 10 out of 10
August 21, 2019
IncentivizedVetted ReviewVerified User
Ion is used throughout our company to create, test, and fine-tune landing pages for dozens of clients in different verticals. Everyone uses it in some capacity. The developers...
Continue reading
Keefer Kopco
Manager - Marketing
Online Marketing Manager
Level Agency
Ion, by Rock Content1 year of experience

Ion is a true problem solver!

Rating: 8 out of 10
July 23, 2019
IncentivizedVetted ReviewVerified User
Ion is being used to create interactive media for our website, quizzes for the web and informative interactive eBooks to educate potential clients. It provides an easy and fas...
Continue reading
Josh Howe
Employee - Marketing
Web Producer II
Rocket Software
Ion, by Rock Content1 year of experience

Interacting with Ions

Rating: 8 out of 10
July 23, 2019
IncentivizedVetted ReviewVerified User
We use Ion Interactive for all our landing pages. This is mainly used for the marketing department and it helps us create landing page tests and collect data to create informe...
Continue reading
Benjamin Hale
Analyst - Marketing
Digital Marketing Analyst
Orbis Education
Ion, by Rock Content1 year of experience

My wife might be jealous to know how in love I am with ion interactive

Rating: 9 out of 10
June 28, 2019
IncentivizedVetted ReviewVerified User
ion is being used across multiple business units in our company. A few years ago, I was the only one in the company using it. But as other marketers saw what I was able to do,...
Continue reading
Steve Gandola
Manager - Marketing
Market Manager
VSP
Ion, by Rock Content3 years of experience
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Pricing

View all pricing

Managed Services + SaaS

Custom

Cloud
per year

Entry-level set up fee?

  • $5,500 per customer
    Optional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Content Creation

Features related to the creation of content for marketing purposes.

7.5
Avg 8.0

Content Publishing

Features related to the organization and distribution of marketing content.

8.7
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

8.5
Avg 7.7
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Product Details

What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.

Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.

Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.

CONTENT FORMATS

• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates

Ion, by Rock Content Features

Content Creation Features

  • Supported: Ideation
  • Supported: Content collaboration

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Page-level engagement analytics

Additional Features

  • Supported: A/B Testing

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.Screenshot of ion provides a full range of services to expand your bandwidth and get you the results you need without blowing your budget, calendar or hours in the day. Our award-winning work takes full advantage of our platform and experience.Screenshot of ion interactive enables digital marketers to generate real business results from their content. Using ion's agile, developer-free platform and services programs, hundreds of leading brands generate, qualify and deeply profile more leads with interactive content. Data-driven experiences like calculators, assessments, report cards, quizzes, interactive infographics, lookbooks, interactive white papers, configurators and more — are all created, launched and tested without development resources.

Ion, by Rock Content Video

Overview of Ion's Interactive Content Marketing Platform

Ion, by Rock Content Integrations

Ion, by Rock Content Competitors

Ion, by Rock Content Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Ion, by Rock Content Downloadables

Frequently Asked Questions

SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.

Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.

The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).

Ion, by Rock Content Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)60%
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Comparisons

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Reviews From Top Reviewers

View all reviews
Companies can't remove reviews or game the system. Here's why
(1-5 of 135)

An absolute must!

Rating: 10 out of 10
July 26, 2021
KS
Kelly Saux
Director Direct Response Marketing
Pimsleur Language Programs / Simon & Schuster Audio (Publishing, 501-1000 employees)
Vetted Review
Verified User
Ion, by Rock Content
3 years of experience
View profile
Use Cases and Deployment Scope
ion interactive may be the most underrated marketing tool in existence. If you run an online business, you owe it to yourself to use this tool. ion interactive is the most flexible page builder and A/B testing platform. We operate our e-commerce in a best in class platform (Demandware), but when it comes to quickly launching A/B tests, ion interactive is the place we do all our testing. It's an advanced platform, which is fully responsive and allows us to easily iterate without any developer support. It's a tool any tech-savvy marketer can take advantage of to create complex experiences with conditional logic, dynamic substitutions, cohesive branding, widgets, data flow to your analytical tools or ESP, etc. If there was only one tool I could purchase to grow my business, ion interactive is the one I would choose without blinking.
Pros
  • Flexibility, Analytics, Always improving the platform
Cons
  • integrated heat mapping tool
Likelihood to Recommend
Direct response and content marketing testing puts ion interactive at its best! It's really geared towards marketers and can easily be managed without developers. Make sure to create a solid response theme that can be applied across experiences so that you can have consistent branding.

My wife might be jealous to know how in love I am with ion interactive

Rating: 9 out of 10
Incentivized
June 28, 2019
SG
Steve Gandola
Market Manager
VSP (Insurance, 5001-10,000 employees)
Vetted Review
Verified User
Ion, by Rock Content
3 years of experience
Use Cases and Deployment Scope
ion is being used across multiple business units in our company. A few years ago, I was the only one in the company using it. But as other marketers saw what I was able to do, quickly and inexpensively, they started hopping on board. Now our internal design department has two people devoted to creating with the ion platform. We use it for product selectors, calculators, a sales tool library, trade show lead capture, and dozens of fun social media posts that boost our SEO. It’s been a game changer for us.
Pros
  • Quick Starts make it so easy to get started.
  • Real-time updates are awesome and save a ton of wasteful process.
  • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
  • Chat support is excellent and deeper-dive support has been super helpful.
  • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
Cons
  • Would like to be able to copy rules and paste them in other places (pages, creatives)
  • Better advanced level training (re-watchable webcasts)
  • Ability to upload multiple fulfillments
  • Extended help hours (we're on the West coast)
Likelihood to Recommend
I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts.

The ion Experience from a Low Level User (Mainly reporting)

Rating: 10 out of 10
Incentivized
August 21, 2019
KK
Keefer Kopco
Online Marketing Manager
Level Agency (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Ion, by Rock Content
1 year of experience
Use Cases and Deployment Scope
Ion is used throughout our company to create, test, and fine-tune landing pages for dozens of clients in different verticals. Everyone uses it in some capacity. The developers focus on building pages, reviewing performance, and implementing change while the media team prefers to use it for reporting to track our performance in paid media campaigns. The largest weakness tends to be the often cumbersome reporting, but we're generally able to pull all the data we need to tell a full story.
Pros
  • Robust landing page building tool with reporting capabilities.
  • Streamlined organization when using multiple clients and campaigns.
  • Flexible build tools to make exactly what you need.
Cons
  • Cumbersome reporting.
  • Limitations with some popular CMSs (Shopify comes to mind).
  • The UI could be more user-friendly.
Likelihood to Recommend
Large marketing agencies should absolutely be using ion. Generally speaking, any company that runs a lot of paid advertising and has campaign-specific landing pages should try ion. Not only will you be able to create high-quality landing pages quickly, but you will also be able to track performance and make changes to improve that performance.

Ion is a true problem solver!

Rating: 8 out of 10
Incentivized
July 23, 2019
JH
Josh Howe
Web Producer II
Rocket Software (Marketing and Advertising, 1001-5000 employees)
Vetted Review
Verified User
Ion, by Rock Content
1 year of experience
View profile
Use Cases and Deployment Scope
Ion is being used to create interactive media for our website, quizzes for the web and informative interactive eBooks to educate potential clients. It provides an easy and fast way to translate ideas in an engaging way. We love how easy it is to build and publish projects in a matter of days with this platform. This is primarily used by the marketing team to create scalable interactive products. You really don't have to worry on whether or not it will work in a specific browser - because it just works!
Pros
  • The training and support are the most important resources. If you have any questions and problems - Ion support is always there during business hours.
  • Analytics. Ion provides the ability to track everything directly in the platform so you know exactly where the user is going.
  • Ease of use. Once you complete the training, you can start right off the bat and dive right into the platform to produce new material.
Cons
  • I think that the platform could be a little more intuitive. I don't think you can jump in without the training - some areas need an explanation.
  • I can't believe that they do not have a back button! If you accidentally move something, want to try something new really quick. You can only undo if you delete something.
  • Personally, I think the interface is a little dated looking.
Likelihood to Recommend
With the built-in quick starts - you are never far from completing a project. The micro themes make it really simple to come up with an idea and publish that idea later that afternoon. The ability to have everything templated and ready to go makes this a huge competitive advantage.

Interacting with Ions

Rating: 8 out of 10
Incentivized
July 23, 2019
BH
Benjamin Hale
Digital Marketing Analyst
Orbis Education (Education Management, 51-200 employees)
Vetted Review
Verified User
Ion, by Rock Content
1 year of experience
View profile
Use Cases and Deployment Scope
We use Ion Interactive for all our landing pages. This is mainly used for the marketing department and it helps us create landing page tests and collect data to create informed decisions on what is working and what is not. The Ion Interactive tools and ability to pull in additional data from our UTMs helps us track a potential students path from click to enrollment.
Pros
  • Ion Interactive works well for data collection and management.
  • We like how this product helps us quickly duplicate landing pages and make changes on the fly.
  • We like how Ion Interactive makes it simple for both experienced and inexperienced web developers to make changes to our landing pages.
Cons
  • We wish there was an easier way to make changes without it being always on a live site, as this has caused issues with typos or mistakes.
  • Some of the landing page creation tools seem a bit dated.
  • Dashboard visuals could be updated.
Likelihood to Recommend
Ion Interactive is well suited for making landing pages with accurate record keeping and the ability to connect to different APIs, and it can be up and running quickly. It is also great for managing and maintaining these pages to help keep track of what is working and what is not working.
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