Name: Rival IQ
Rating: 10 (10 reviews)
Author: Rival IQ

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### Social Media Monitoring
Users appreciate Rival IQ's user-friendly interface and intuitive design for social media monitoring. They find the tool efficient for tracking competitive landscapes, monitoring top-performing posts, and identifying potential partnerships with influencers. However, some users express a desire for more robust social listening features and additional data sources, such as Instagram Stories and Reels data. Despite these minor drawbacks, the overall consensus leans towards Rival IQ being a valuable asset for social media monitoring needs.

### Competitive Analysis
Users generally praise Rival IQ for its competitive analysis capabilities. Reviewers appreciate the tool's ability to track competitors in real-time, monitor top-performing posts, and provide insights into the competitive landscape without the need for manual research. The ease of use, practical interface, and comprehensive reporting features are highlighted as key strengths in understanding competitor strategies and improving social media performance. While some users mention limitations in terms of cost for adding more competitors and platforms, overall, Rival IQ is commended for its effectiveness in competitive benchmarking and providing valuable insights for social media strategies.

### Social Listening and Insights
Users consistently praise Rival IQ for its robust social listening capabilities and insightful data analysis features. While many users appreciate the tool's user-friendly interface and its ability to track engaging content and identify potential partnerships with influencers, some express a desire for more advanced social listening and influencer tracking functionalities. Despite this, the overall sentiment leans towards positive, with users finding value in the platform's ability to provide comprehensive social insights and competitive analysis.

### Content Performance and Engagement
Users across the reviews express positive sentiments about Rival IQ's content performance and engagement capabilities. They appreciate the platform's ability to provide in-depth insights into metrics that may have been overlooked, allowing them to identify trends and make informed decisions. The ease of tracking competitive landscapes in real-time, monitoring top-performing posts, and generating reports quickly are highlighted as valuable features that enhance content strategy and performance. Additionally, users find the platform's interface practical and user-friendly, making it easier to analyze data and gather inspiration for content creation. The ability to compare performance against competitors, track social media reporting, and understand content trends in the industry are key benefits that users find valuable for optimizing their content strategies.

### Influencer and Trends Analysis
Opinions vary regarding Rival IQ's influencer and trends analysis capabilities. While some users appreciate the platform's ability to compare social media trends across different sectors and competitors, others express a desire for more robust social listening and influencer tracking features. The tool's effectiveness in identifying breakout posts and providing insights for content strategy is acknowledged, yet there are suggestions for further enhancements in trend analysis depth and coverage across various social platforms. Users find value in the platform's capacity to streamline trend research and competitor analysis, but there are calls for improvements in influencer tracking functionalities to better meet diverse user needs and preferences.

Users have made several recommendations for improving the Rival IQ platform. The three most common recommendations are as follows:

1. Dig deeper into trends and segment data in Excel for better results.
2. Upgrade basic account limits and connect more social media sites to fully utilize the tool.
3. Consider including additional analytics (such as reach and impressions), organizing the competitive set, and offering tiered packages with a monthly trial option for clients.

These recommendations emphasize the importance of exploring trends in-depth, expanding monitoring capabilities, incorporating additional analytics, and considering different pricing options to enhance the user experience with Rival IQ.

Robust Platform: Users have consistently praised the platform for its robustness, with continual updates, new features, and advanced reporting and analytics. Many users appreciate that these updates allow them to stay up-to-date and competitive in their social analysis.

Easy Data Visualization: The charts and data provided by the platform are easy to view and analyze, making it convenient for users and their clients to understand the information presented. This feature has been highly valued by a large number of users.

Benchmarking Competitors: The ability to benchmark their clients against competitors is incredibly useful for users as it provides insights into what it takes to be more effective in their social media efforts. This feature has received high praise from many reviewers.

1. Expensive Pricing: Some users have mentioned that the price of RivalIQ's plans is a negative point, especially for small businesses. They feel that the plans are somewhat expensive and may not be affordable for everyone.

2. Limited Collaboration in Basic Plan: A common concern expressed by users is the limited number of users allowed in the basic plan, which affects collaboration with multiple people. This limitation has been mentioned by several reviewers and can hinder effective teamwork.

3. Lack of Customization Options: Users have found the lack of customization options for tables and graphs to be a downside. They prefer to design their own visuals to match the aesthetics of their presentations, but feel restricted by the limited customization capabilities offered by RivalIQ.

Rival IQ is a highly regarded tool among marketers and organizations for tracking social media trends and strategies based on social trends. Users consider it one of the best tools in the market for competitor analysis and social media reporting. By automating the process of finding competitors' social media accounts and gathering data like engagement rates and audience growth, Rival IQ saves users significant time and effort. It offers valuable insights, suggestions, and data analysis to improve social media performance, helping marketers develop thoughtful strategies and track their effectiveness.

With Rival IQ, teams can standardize reporting and make a strong case for more resources dedicated to social media. The tool provides a social rollup of users' brands alongside their competitors, enabling key insights into competitors' paid strategies. Marketers rely on Rival IQ for monthly reporting, audits, and pitching new business, as it helps set realistic goals and benchmarks for success. The platform's visualizations and charts simplify competitive analysis, making it easier to monitor performance, KPIs, and understand the value of content and website metrics.

The tool also excels in competitive intelligence by assisting in identifying competitors' boosted posts and informing paid strategies. Users appreciate how it consolidates competitor data into one place, saving time while providing valuable insights. Rival IQ helps track social media engagement against competitors, create benchmarks, and generate customer reports. For agencies or marketing teams, Rival IQ streamlines data pulling, offers great analytics tools and resources for competitive analysis, integrating insights for clients and competitors in one dashboard.

By leveraging Rival IQ's features for social, SEO, and SEM competitive analysis, marketers gain a deeper understanding of their brand performance against competitors. It allows them to improve their brand position and benchmark social performance against peers. Additionally, Rival IQ saves time by collecting and analyzing data for competitors while measuring social performance through comparative analysis. Teams find value in leveraging Rival IQ to find the best-performing content among competitors, enabling the tailoring of content plans and better strategizing as a team by segmenting and organizing the competition.

Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover new opportunities, identify trends, and track results across all the main social channels and the web.

Premium

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Professional

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Agency Plus

Zoho Social

Brandwatch

Rival IQ

Most social media tools provide some level of analytics, and basic integrated reporting is a must. There are some specialty tools specifically designed to track and analyze social data. Some like SocialBro are focused on a single platform like Twitter. Others like Simply Measured are capable of providing a complete snapshot of social data from a variety of different platforms.

Social Media Analytics

Marketing Marvels: How to Monitor Your Competitor’s Social Media Prowess with Rival IQ

Likelihood to Recommend

Usability

Support Rating

Rival IQ is digital marketing analytics software that provides a competitive perspective of your market.

Rival IQ delivers on-demand analytics for you and your competitors’ digital marketing presence, including social media performance across six social networks, SEO keyword rankings, and website content - all delivered in one place. 

Rival IQ helps marketers win against the competition by arming you with the intelligence and reports you need to make smarter decisions, improve digital initiatives, and illustrate marketing success. 

Marketers today are bombarded with data, multiple digital channels and competing priorities. You must show how you are positively impacting the business with clear metrics, while continuing to build awareness, share of voice, and brand equity.  Content is king, but it’s challenging to know what is working and what is not working across Websites, social channels and other digital properties.  

Rival IQ breaks through the noise and data overload to present marketers with fast, insightful and impactful analytics and reports about how your company is doing compared to your competition in the digital market.

Rival IQ’s engine reaches out across the Internet, gathering data and content from multiple social channels, thousands of websites and SEO ranking systems. Rival IQ analyzes and aggregates this data to deliver fast, interactive and easy to understand analytics of what is happening both for your company and across your competitive landscape. 

Marketers could do this by hand, but it would take hours, days or even weeks!  Rival IQ gives you the vital information in seconds, so you can make strategic decisions about what content and keywords are working, how to improve your content marketing, how to improve social community engagement, and how to stay one step ahead of the competition.

CEO (Chief Executive Officer)

Rival IQ 2022-06-22 21:00:39

RavenTools

Constant Contact Lead Gen & CRM

Planful for Marketing

Managing Director & Creative Principal

Rival IQ 2019-08-14 16:05:28

Falcon.io now part of brandwatch

Manager of Social Media

Rival IQ 2018-06-01 10:30:29

Olapic

Rival IQ 2018-11-16 09:21:32

Sendible

Social Suite by Reputation.com

MomentFeed

HeyOrca

Rival IQ 2018-04-20 11:21:58

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Engagement data

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Social Media Analytics Tools

It helps us to know the behavior of the industries in social networks. This is fundamental initially to prepare the market studies to design the proposals of the strategies to our clients of the agency. Another function is the support in social media marketing consultancies for all the updated information that it allows to consult.

Industry behavior report divided by social network.
Know the main formats that generate greater engagement.
Number of weekly publications by industry in each social network.

Include new metrics not only based on engagement.
New metrics for Instagram ads.

Engagement metrics by format for each social network.
Monitor campaign performance.

80% increase in commercial proposals from clients due to the incorporation of Rival IQ data.

As a full-service creative marketing firm, much of our work is in social content development. RivalIQ is an essential tool in our toolbox when it comes to creating content for our clients that is compelling and competitive (say that three times fast!). We use its social landscape-based analytics to adjust content based on what is trending, what is effective, and what isn't working.

Rival IQ approaches social via a landscape. Place your client and its competitors into a landscape and watch information pour in. This keeps the analysis quick and simple.
Rival IQ has some of the best reporting available, and it's easy to share with clients via customizable slideshows, pdfs, or by creating a "portal" for your client to log in to.
Rival IQ looks at your social media vectors and offers real-time insights that help you make quick decisions. Simpler than the Facebook dashboard, yet more insightful and actionable because the information is parsed out in easy to understand graphs and charts.

Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.

We're able to create more effective content resulting in better metrics, resulting in retained and growing business.
We are able to sell this package as a value add to our clients.

My team uses Rival IQ to track our brands' engagement data across our social channels. We also use it to see what types of content our competitors are posting and how that is working for them in terms of engagement. We used to use the engagement rate data as a measure of success for our teams but now it is more of an exploratory tool mainly for our competitors because we are focused more on reach and frequency of our paid posts moving forward.

Rival IQ shows engagement data perfectly. You can see the engagements of your brands and any competitors your tracking.
The overall comparisons for the competitors is a great way to benchmark if you're using engagement data as measurements.

Nowadays, people are looking for all in one solution and Rival IQ can expand by including more into the listening capability across social media.
The analytics are a bit week from an Instagram standpoint. The reach data is not provided as a monthly total and that is something that I needed every month for reporting.

Using Rival IQ helps with the productivity of our social media team because they can go to one platform for all of the data needed.

Rival IQ is a tool that my team uses to report on our client/brand. It allows us to monitor our own performance, as well as competitor's performance across social media channels. It is helpful in that it provides context as to when the optimal time to post is to get the best engagement, and has a great historical backlog of data.

I really appreciate the ability to track all channels together, but also the ability to break it down and take a closer look at specific performance.
Provides a snapshot view of how the brand compares to the competition and allows us to make adjustments to optimize based on performance recommendations.
Allows you to compare periods of time to previous periods, without having to manually calculate. User friendly + efficient for a project/account manager to use, as well as analytics/data scientists.

I do wish more historical data was available. I think it only goes back 1-2 years, or when it was originally set up. Wish it were lifetime data for a channel.

Allows us to keep a pulse on the competition, which ultimately gives us favorable position with our client.

It was used mainly on the brand strategy team for competitive research and benchmarking on social foundation projects, as well as for reporting and metrics on an ongoing monthly, quarterly, and yearly basis. Mainly, it was used for its social media analytics capabilities and not as much for the non-social features.

Competitive analysis
Data visualization
Historical data

True reach, impressions, and engagement rate data
Compatible networks not applied evenly
Instagram connectivity

Positive: allowed us to better perform competitive analyses and really helped us make better social strategy foundation projects
Positive: consistent visualizations across social networks makes for cleaner presentations
Negative: didn't really help us at all when trying to calculate Twitter/Instagram/overall social engagement rates

Rival IQ

Overview

What is Rival IQ?