Overview
What is Qualaroo?
Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.
A perfect market and user research tool
One of the best tools to collect feedback on design prototypes!
One of the best user feedback software we have used
Amazing feedback and analysis tool
A very comprehensive survey tool.
More than just an online survey tool
We like it because we can use a single tool to achieve different goals within and outside the organization.
We use Qualaroo across the …
Our products & new features get developed faster
Qualaroo makes it easier for our different groups to collaborate. Across our company, over a dozen teams have access to the tool as part …
Qualaroo Connects Our Client Success Teams Worldwide Through Insights
Research is a part of every team member’s role at our company. It is unfeasible, however, to take part in regular field visits or take …
Does More than Conduct Online Surveys
Qualaroo is a great tool for conducting online surveys
Fantastic tool for gaining valuable insights!
Using Qualaroo to drive customer insights
Qualaroo Review
Qualaroo: a reliable solution in a fast-changing market
Qualaroo provides flexible targeting and a good response rate.
Popular Features
- Data export (12)9.999%
- Response tracking (12)9.292%
- Survey logic flexibility (12)9.292%
- Survey templates (11)9.090%
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $199 per month
Features
Survey Format & Appearance
Features related to the type, look & feel of surveys.
- 9Survey templates(11) Ratings
Includes a selection of pre-made survey templates for different types of surveys.
- 9Themes(10) Ratings
Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.
- 9.9Custom logo/branding(10) Ratings
Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.
Survey Content
Features related to the content (media, question types, answer types, etc) of surveys.
- 9.8Changes to live survey(11) Ratings
Users can make changes to live surveys after they are published.
- 9.6Question design help(10) Ratings
Includes educational material about question design for research, such as tips, recommendations, and information about best practices.
- 9.7Multiple question types(11) Ratings
Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.
Survey Logic
Features related to survey flow, or the logic that directs survey question order.
- 9.2Survey logic flexibility(12) Ratings
Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.
Survey Reporting & Analytics
Features related to reporting & analytics for survey results.
- 9.2Response tracking(12) Ratings
Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.
- 9.9Data export(12) Ratings
Data collected within the tool can be exported to another program for additional reporting/analysis.
- 9.9Standard reports(11) Ratings
Includes canned reports that allow users to generate and share accurate survey results.
- 9.2Custom reports(11) Ratings
Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.
- 9.9Analytics(11) Ratings
Allows users to run different types of analysis, such as statistical analysis, cross tabs, sentiment analysis, etc. within the tool.
Survey Administration & Security
Features related to administration & security for survey tools and data.
- 9.8Access controls(11) Ratings
Administrators can limit users’ ability to access data and edit content.
- 9.8Compliance(11) Ratings
Supports privacy compliance and confidentiality standards, such as HIPPA.
Survey Distribution
Features related to the distribution of surveys.
- 9.8Vendor-offered crowdsourcing(7) Ratings
Vendor offers access to an audience or panel of respondents.
- 9Respondent restrictions(9) Ratings
Users can place restrictions on who can participate in surveys or how many times the same person can complete a survey.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Qualaroo?
Qualaroo Video
Qualaroo Competitors
Qualaroo Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(25)Community Insights
- Pros
- Cons
- Recommendations
Effective Question Engine: Many users have found that Qualaroo's question engine effectively connects fragmented data points from various customer feedback sources. This feature has been praised by several reviewers for allowing them to focus on the most important questions and prioritize them accordingly.
Capture Additional Information: The ability to capture additional information about respondents, such as UTM data, has been highly appreciated by users. This functionality has helped many reviewers gain deeper insights and make more informed decisions based on the collected data.
Valuable Exportable Raw Data: Users find the exportable, raw data provided by Qualaroo to be valuable for deeper analysis. Several reviewers have mentioned that this feature allows them to extract the necessary information and use it with other CRM tools, enhancing their overall data analysis capabilities.
Limited customization options: Some users have expressed that there is no scope for customizing the code, which restricts their ability to merge surveys with their testing platforms. This limitation has been frustrating for those who require a more tailored approach to their surveys.
Lack of visual variety in themes: Many reviewers have mentioned a desire for more varieties of themes to make surveys and tests visually appealing. The current selection of themes is considered limited and does not cater to diverse design preferences.
Dull interface with limited interactivity: Users find the gray interface dull and wish for a more interactive dashboard for deeper analysis. The lack of interactivity hinders their ability to explore data effectively and limits the overall user experience.
Based on user reviews, here are the three most common recommendations for Qualaroo:
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Users have found that Qualaroo effectively handles multiple surveys without adding complexity. They recommend utilizing it for all customer feedback needs and appreciate its ability to capture feedback without requiring an in-house tool. Additionally, users find Qualaroo to be a great option for quick and simple in-product surveys.
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Reviewers advise thoroughly researching competitors and fully utilizing Qualaroo's features. By doing so, businesses can gain valuable insights and extract the maximum value from using the product.
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Users consider Qualaroo to be a strong tool that delivers great value and insights. They emphasize its effectiveness in capturing feedback and the importance of incorporating it into their feedback strategies.
Overall, users highly recommend Qualaroo for various customer feedback needs. They praise its simplicity, effectiveness, and ability to provide valuable insights. Furthermore, they encourage businesses to thoroughly explore its features and integrate it into their feedback strategies for optimal results.
Attribute Ratings
Reviews
(1-9 of 9)A perfect market and user research tool
- It helped to develop a more focused approach towards customer discovery.
- We can create any survey in minutes and deploy it to collect feedback to understand customers’ expectations and fears. We then channel this data into our optimization strategies.
- We receive hundreds of responses each day, and Qualaroo reduces the feedback analysis time with its inbuilt AI-based analytical tool, helping us close the feedback loop quickly.
- It needs a bulk action button to export reports from multiple surveys at once.
- There is no feature to embed surveys directly into the mail body.
- We can't create custom charts to get a high-level view of various survey metrics.
One of the best user feedback software we have used
- The question branching feature is very effective in driving customers to relevant links. We show the branched survey nudges to the visitors and redirect them to the relevant pages depending on their answers.
- The advanced targeting options are well designed. We can combine different target conditions with a few clicks to show the surveys to the right people.
- The ability to export the survey report helped us to use the feedback with our CRM tools.
- It would be more effective if the reporting section had more filter options.
- Needs a way to give a bird-eye view of all the question branches in a survey to work faster.
A very comprehensive survey tool.
- It is extremely easy to understand and use and requires little to no training.
- It offers a range of customization options for the surveys for better presentability.
- Its advanced targeting option saves a lot of time as we can deploy them as per specific audience
- The tool is very reliable, and we haven’t run into any groundbreaking issues with it.
- The pre-built templates could use some improvements as the questions they provide are quite generic.
- The dashboard also needs some improvements in terms of functionality.
- The user interface could do with some changes.
Does More than Conduct Online Surveys
- Qualaroo uncovers visitor intent in real-time and in context.
- It delivers mapped page-level feedback through the conversion funnel that helps identify user behavior.
- It’s a must-have tool for your CRO toolbox to understand customers' intent and then work on improving the product/services accordingly.
- The "exit survey" functionality doesn't work smoothly on landing pages because the nudge pops up when a visitor's cursor is in the navigation area of the opened tab.
- Net promoter score question type is somewhat constraining, as there is no control over labels.
- Analytics and reporting can be a bit more comprehensive.
Using Qualaroo to drive customer insights
- Net Promoter Score
- Customer Satisfaction
- Customer insights
- Pain Points on the purchase flow
- Customer Service pain points
- Reporting could be a bit more comprehensive.
- The new word cloud report could also have expressions and not just single words.
Qualaroo Review
- Advanced options for implementation, and survey options.
- Quick and easy to create a survey and collect feedback.
- Customer support is among the quickest, friendliest, and most helpful I've encountered.
- The new UI took some time to get used to, but overall it's an improvement and there was plenty of communication before the change and afterwards, including tutorials.
- The amount and types of integrations are great, but it would be nice to see further integrations with other optimization tools and Adobe Analytics.
- It would be great to see more information on advanced implementations such as triggering a survey after specific events, or conversion paths.
Qualaroo: a reliable solution in a fast-changing market
- Rapid roll-out of micro-surveys targeted to specific types of visitors (Qualaroo controls) and/or pages (via regular expressions) without having to use developer resources
- Easy to brand (add a logo and change colors) to generally match or at least complement the look & feel of our site
- With the exception of some hiccups we experienced early on with changes Qualaroo was making to the way regular expressions work for targeting "nudges" (micro-surveys), the platform has been very stable and reliable
- Response notification and aggregate reporting (both online and via downloadable CSV files) are simple and intuitive
- Easy to "clone" an existing nudge to rapidly modify and launch as a new micro-survey
- We're able to pass session information directly into a Qualaroo submission from our site so that we can identify respondents without asking for an email address or other unique identifier (so long as they're logged in as returning/repeat site users).
- The way regular expression targeting works can be quirky, depending on how your site works. A "nudge" that is sometimes supposed to display only on certain pages will sometimes carry over to a page where it should not display.
- The interface for editing and sequencing steps within a "nudge" becomes cumbersome once there are more than just 3-4 questions/screens bundled into the "nudge" (think 3-4 single-question pages of a typical web survey). You can use branch logic to make a very sophisticated question sequence and you can preview/test thoroughly, but it's a challenging UI for advanced use cases.
- The "exit survey" functionality does not work well on landing pages because the "exit" nudge displays when a user's mouse is in the tabs or navigation area of the browser. That's often where a user's mouse is located on page load for a landing page (especially direct navigation), so the "nudge" displays too quickly. There's no ability to set a delay before the exit "nudge" can be triggered.
- Qualaroo's NPS question type is too constraining (no control over labels) and the presentation looks dated compared to other micro-survey tools that I've seen since we signed up for Qualaroo.
1) How much control do you need over targeting specific "nudges" to specific pages and how complex are the URLs on your site? If you want tight controls, Qualaroo can give you that, but you need to be able to write (potentially) complex regular expressions to get the targeting you need. If you don't need tight controls, there are likely simpler and cheaper options out there.
2) Do you want a solution that integrates seamlessly into existing systems? If your site has a registration wall or a pay wall or you otherwise have access to identifying information about your users, Qualaroo's API makes it easy to know exactly who is responding to your surveys. Again, there are less expensive options out there if you don't need this.
Qualaroo provides flexible targeting and a good response rate.
- Flexibility of the pop-up. It was valuable to display the pop-up after a short delay and easy to allocate traffic based on how much of the page users saw.
- Very easy to get started. A good user experience.
- Ability to see responses in email. This makes it easy to keep track of feedback while on the go.
- I would like to see the pop-ups appear faster on the page and receive responses in real time.
- Stringing questions together can be a little cumbersome.
- I would like to see better logic branching.
Qualaroo is still the king of microsurveys
- Refine your target audience (i.e. show a survey to people who have visited at least 5 pages on your website this visit and have remained on the 5th page for at least 10 seconds).
- Customize question types (e.g. open-ended response, multiple option select, single option select).
- Track open rate (it seems the system tracked impressions rather than unique views thus making it very difficult to compute an accurate response rate).
- Make it easy to create and test rules (i.e. we set up for a user to see a survey one time, after visiting 5 pages on our site, after remaining on last page for 10 seconds, but we noted many users saw the 'nudge' multiple times. Thus, either it wasn't easy enough to set up and we did it wrong, or, we set it up correctly and there are bugs).
for a cost of $79/month or just under $50 if billed annually. This was still a bit more than we were hoping to pay.