Overview
What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each…
All around programmatic player
Omnichannel exchange
Vast network of inventory!
Great Reporting Software
OpenX and Me!
OpenX for SMB use
Decent but did not exceed expectations
M Review
OpenX Revolutionized Local Newspaper Website
Open X for easier channel management and better ROI
OpenX Enterprise has excellent product support!
Open X, Not an Open Book.
Efficiency, ROI, and speed
OpenX Ad Serving Platform at Mail.com
Creative Use of Ad Serving in Video Games
Popular Features
- Display advertising (5)7.373%
- Ad campaign creation (5)6.868%
- Ad deployment (5)6.666%
- Ad display and retargeting segmentation (5)6.565%
Pricing
What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
16 people also want pricing
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Product Demos
Broadstreet XPRESS Webinar (Introductory Demo) - Sept 20, 2016 - OpenX Alternative
Features
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 6.5Data Transfer(3) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 6.8DSP integration(3) Ratings
Integration with DSP platforms for ad buying
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 6.8Ad campaign creation(5) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 6.6Ad deployment(5) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
- 7.3Display advertising(5) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 6.5Ad display and retargeting segmentation(5) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
- 7.5Sequence targeting(4) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
- 5.9Ad dashboards(5) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
- 6Ad performance reports(5) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
- 6.1Ad conversion tracking(5) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
- 7Ad attribution reporting(4) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
- 7.2Cross-channel ad management(5) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
- 7.6Ad forecasting and optimization(4) Ratings
Ad forecasting models predict campaign performance to assist with optimization.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is OpenX?
OpenX Competitors
OpenX Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(30)Community Insights
- Business Problems Solved
- Recommendations
Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective monetization and maximizing ad revenue. This flexibility has empowered users to track inventory, serve ads on the correct pages, and repurpose ads as needed. By leveraging the performance tracking capabilities of Open X Ad Server, users have been able to identify the best-performing ads and display them more frequently, resulting in improved engagement and higher conversion rates.
One notable example of Open X Ad Server's impact is its implementation by Mail.com Media Corporation, serving millions of unique users and half a billion ads per month. This adoption not only reduced dependency and costs associated with third-party ad networks but also granted more control over network inventory. Another interesting use case involves the integration of Open X Ad Server in free-to-play Facebook and Mobile games, allowing for targeted advertising, cross-promotion of internal games, and a customer relationship management approach to engaging players.
Furthermore, Open X Ad Server has proved valuable to various organizations for programmatically reaching more users, generating customized reports for clients to demonstrate advertisement performance, managing online advertising for local newspapers to increase impressions and ROI, running ad campaigns across multiple sites, and addressing specific needs of smaller businesses. Its utilization extends even to educational platforms for enhancing ad engagement through similar content targeting and A/B testing for registration styles. Additionally, it has been employed by departments in different industries to promote products, partnerships, and memberships with its customizable targeting options.
However, some users have reported experiencing technical issues with the system and have encountered long response times from customer support. Nonetheless, despite these challenges, the quality and performance of Open X Ad Server make it a worthwhile investment for many teams seeking effective ad serving solutions.
Based on user feedback, here are the top recommendations for using the software effectively:
- Clearly define your goals and requirements before implementation and communicate them explicitly to tech support for better guidance.
- Prioritize structuring inventory and network configurations at the beginning to streamline operations and ensure a smooth transition.
- Allocate enough time for training to maximize software capabilities and avoid potential issues.
- Take advantage of the feature to create saved reports for easier and faster reporting.
Implementing these recommendations can help users optimize their experience with the software and achieve their desired outcomes more efficiently.
Attribute Ratings
Reviews
(1-5 of 5)All around programmatic player
- A lot of data points to optimize sent on the bid request.
- Good coverage on desktop and mobile app.
- Very good reporting filters on the platform.
- The Support team is a bit slow to respond.
- The platform is not very reliable.
- Prices on the exchange are a bit high compared to the competition.
- Ad campaign creation
- 70%7.0
- Ad deployment
- 60%6.0
- Display advertising
- 70%7.0
- Ad display and retargeting segmentation
- 60%6.0
- Sequence targeting
- 80%8.0
- Data Transfer
- 70%7.0
- DSP integration
- 70%7.0
- Ad dashboards
- 60%6.0
- Ad performance reports
- 60%6.0
- Ad conversion tracking
- 60%6.0
- Ad attribution reporting
- 70%7.0
- Cross-channel ad management
- 60%6.0
- Ad forecasting and optimization
- 80%8.0
- Prices are high on the exchange, diminishing ROI.
- We expanded the reach and increased budgets, improving ROI.
- We did some co-marketing events together, decreasing fixed costs.
Omnichannel exchange
- Their reporting API is very complete
- A lot of video inventory
- Good customer service
- Not a lot of inventory outside North America.
- Prices are a bit high across the platform.
- We have found discrepancies on how impressions are counted on their platfrom and our systems.
- Ad campaign creation
- 70%7.0
- Ad deployment
- 80%8.0
- Display advertising
- 80%8.0
- Ad display and retargeting segmentation
- 70%7.0
- Sequence targeting
- 70%7.0
- Data Transfer
- 60%6.0
- DSP integration
- 70%7.0
- Ad dashboards
- 50%5.0
- Ad performance reports
- 60%6.0
- Ad conversion tracking
- 70%7.0
- Ad attribution reporting
- 70%7.0
- Cross-channel ad management
- 90%9.0
- Ad forecasting and optimization
- 80%8.0
- We have been able to expand our reach, improving ROI.
- We have had high CPMs, offsetting, and lowering our margin.
- We have partnered on fraud tools, reducing costs.
Open X, Not an Open Book.
- When it comes to RTB and spending on the open exchange market, the number one reason why we spend in one exchange over another is simple performance
- When Open X doesn't perform which it tends not to, we have to shut that exchange off. This exchange tends to not perform at a CPA or CPC KPI and tends to not have the safest sites either.
- Because I only use Open X as an exchange which I tap into from a DSP I can't speak to it's other capabilities.
- Get better publishers, have more transparency.
- None
Efficiency, ROI, and speed
- Programmatic buying
- Puts media dollars to a more efficient use
- Allows for transparency in placements
- Better product differentiation
- Connection to more ad management tools
- Increased efficiency in buys
OpenX Ad Serving Platform at Mail.com
- OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
- The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
- The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
- The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
- Although I do believe that OpenX was designed to scale, many of the platform's target users are running single server implementations which probably led to the silly choice of MyISAM as the default database storage engine for the MySQL tables. In multi-server setups or any installation with a significant amount of load these should be altered and optimized for InnoDB. The default storage may have changed since my last roll out of this platform but I do remember the tables needing altering before putting any significant amount of load on them.
- In a multi-server setup sometimes problems can arise from the statistics collector and processor on the front end delivery nodes that process the ad impression data and aggregate the resulting statistics back to the master database resulting in several scenarios in which the master database can be out of sync with information collected on the delivery nodes and manual intervention is needed. However, most of these problems can be monitored and engineered for.
- The focus of OpenX on enterprise customers serving hundreds of millions of ads as opposed to the long tail of smaller publishers who simply can't afford to utilize the enterprise hosted solution and must utilize the OnRamp solution which has suffered from performance problems and might not be a viable option for many medium sized publishers
- Reduced dependency on third party ad networks reducing costs
- Increased ad sales and ad operations team efficiency
- Ability to tailor ads for specific brands using many advanced features such as demographics and geo targeting.
- DoubleClick,DART