Name: InStory | Insider
Uploaded: 2020-08-30T21:06:19.000Z
Duration: 1 min 37 s
Description: InStory | Insider

Help Desk

Web and Video Conferencing

Customer Support

School Management

Education

Business Intelligence (BI)

Collaboration

Visitor Management

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Application Performance Management (APM)

Application Server

C/C++ Integrated Development Environments

Change and Configuration Management

Cloud Storage

Compliance Consulting

Cybersecurity Consulting

Data Catalog

Data Fabric

Dynamic Application Security Testing (DAST)

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed Print

Message Oriented Middleware

Metadata Management

Mobile Device Management (MDM)

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Network Traffic Analysis (NTA)

Network Virtualization

Security Analytics

Value-Added Resellers (VARs)

Virtualization Management

Voice Recognition

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Marketing Automation

Mobile Marketing

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Call Recording

Customer Communication Management

Customer Relationship Management (CRM)

Point of Sale

Sales

Antivirus

User and Entity Behavior Analytics (UEBA)

Security

Car Rental

Chargeback Management

Equation Editors

Financial Services CRM

Forestry

Legal Research

Municipal

Nonprofit Fundraising

Practice Management

Real Estate Property Management

Revenue Cycle Management (RCM)

Simulation

Vertical-Specific

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### Conversion Optimization
Users consistently praise Insider Growth Management Platform (GMP) for its robust conversion optimization features. The platform's ability to enhance conversion rates and engagement through targeted strategies like web and app push notifications, A/B testing, and personalized recommendations has garnered positive feedback from users. Additionally, Insider's focus on improving specific funnels, such as browse and basket abandonment, has proven effective in driving incremental revenue opportunities. Despite some minor delays in certain features like flight search abandonment emails, users appreciate the overall impact of Insider's conversion optimization tools in maximizing conversions and revenue growth.

### Customer Engagement
Users consistently praise Insider Growth Management Platform (GMP) for its exceptional customer engagement capabilities. The platform's ability to enhance customer engagement through personalized messaging, targeted communication, and interactive experiences has garnered positive feedback from users across various industries. Customers appreciate how Insider's tools have helped them improve brand awareness, increase sales, and create meaningful connections with their target audience. The platform's focus on improving customer journeys and increasing conversions has been well-received, with users noting significant improvements in engagement rates and overall customer satisfaction. Insider's innovative solutions, such as Architect and InStory, have proven to be effective in driving customer engagement and delivering a personalized experience that resonates with users.

### Campaign Management
Users consistently praise Insider Growth Management Platform (GMP)'s campaign and engagement functionalities. The general sentiment regarding the campaign management capabilities of Insider GMP is positive, with users highlighting the ease of setting up and monitoring campaigns, as well as the availability of ready-to-use templates that cater to a wide range of scenarios. Despite some minor issues with the platform's UX and campaign organization, users appreciate the platform's effectiveness in driving engagement and conversions through various campaign types, such as web push notifications and InStory. The platform's ability to streamline communication flow and provide personalized experiences has been well-received by users, contributing to improved campaign performance and overall satisfaction with the campaign management features offered by Insider GMP.

### Account Management
Users consistently praise Insider Growth Management Platform (GMP)'s account management support for its high level of expertise, responsiveness, and dedication. The account management team is commended for providing valuable insights, strategic guidance, and personalized assistance tailored to the specific needs of each user. Reviewers highlight the proactive nature of the account management team in helping optimize campaigns and drive business growth. The platform's account management capabilities are seen as a key strength by users, contributing significantly to their overall positive experience with Insider Growth Management Platform (GMP).

### Communication Tactics
Users generally praise Insider Growth Management Platform (GMP)'s effective communication strategies with customers. The platform's communication tactics have been commended for their ability to enhance customer engagement and streamline messaging processes. While some users have encountered minor challenges with communication support, overall feedback highlights Insider's strong focus on personalized and targeted communication approaches. The platform's segmentation features and push notification tools have been particularly lauded for their contribution to improving communication effectiveness and customer satisfaction.

### Segmentation Techniques
Users from various industries have consistently praised Insider Growth Management Platform (GMP) for its robust segmentation techniques. The platform's segmentation capabilities have been described as powerful, efficient, and easy to use, allowing businesses to create accurate user segments and target them effectively. Users have highlighted how Insider's segmentation feature has helped them understand their customers better, leading to improved engagement, conversions, and overall marketing effectiveness. Additionally, Insider's AI-backed segmentation has been commended for enabling tailored experiences and personalized communication that resonate with different customer segments.

### Marketing Channels
Users consistently praise Insider Growth Management Platform (GMP)'s marketing channels, highlighting the ease of use and effectiveness in reaching their target audience through web push notifications, app push notifications, email, and onsite personalization. The platform's segmentation capabilities and ability to deliver personalized messages across different channels have been commended for enhancing user engagement and driving conversions. Despite some minor issues reported, such as the need for improved editing functionalities for app push notifications, users overall find Insider's marketing channels to be a valuable asset in their marketing strategies.

### User Behavior Analysis
Users consistently praise Insider Growth Management Platform (GMP) for its robust user behavior analysis capabilities. The platform's ability to analyze and interpret user behavior data accurately has been a standout feature for many users. They appreciate how Insider's technology enables them to understand their customers better and tailor their strategies accordingly. The insights gained from user behavior analysis have proven invaluable in optimizing user journeys and enhancing overall customer experience. Users find that Insider's user behavior analysis tools provide them with the necessary data to make informed decisions and drive meaningful results.

### Personalization Strategies
Users consistently praise Insider Growth Management Platform (GMP) for its exceptional personalization capabilities, enhancing user experiences with personalized messaging and campaigns. The platform's robust personalization strategies have been lauded for their effectiveness in delivering tailored content to diverse customer segments. Users appreciate the ease of creating and implementing personalized engagements on both web and mobile platforms, highlighting the platform's ability to track campaign performance and revenue impact effortlessly. Insider's advanced segmentation tools have been commended for their effectiveness in tracking onsite behavior and segmenting users based on their preferences, allowing for highly targeted and personalized campaigns. Additionally, the platform's automation features enable the creation of automated journeys that target specific user segments with individualized content throughout the user lifecycle, further enhancing the personalization experience.

### User Experience Design
Users consistently praise Insider Growth Management Platform (GMP) for its exceptional user experience design capabilities. The platform's user-friendly interface and intelligent features have significantly improved the overall user experience on websites and mobile applications. Customers appreciate the ease of implementing personalized experiences, such as gamified templates and web push notifications, which have led to increased user engagement and retention. Insider's focus on enhancing user experience through innovative design solutions has garnered positive feedback from users across various industries.

### Product Discovery and Recommendations
Users consistently highlight Insider Growth Management Platform (GMP)'s product discovery and recommendations capabilities as a standout feature. The platform's Smart Recommender and recommendation engine have been commended for their ability to provide personalized and relevant product suggestions, leading to increased user engagement and improved user experience. Customers appreciate the ease of use and effectiveness of the product recommendation tools, emphasizing their impact on enhancing the overall product discovery process on websites and mobile platforms.

### Performance Metrics and Analytics
The reviews consistently highlight Insider Growth Management Platform (GMP)'s robust performance metrics and analytics functionalities. Users appreciate the platform's ability to provide detailed insights into key metrics such as click-through rates (CTR) and conversion rates (CR), enabling them to make data-driven decisions to optimize their campaigns. Despite some minor challenges in navigating the dashboard and language interface, users acknowledge the platform's effectiveness in analyzing performance and driving improvements in key metrics. The emphasis on data-driven decision-making and the platform's impact on enhancing performance metrics and analytics capabilities are recurring themes in user feedback.

### Predictive and Automated Technologies
User feedback consistently praises Insider Growth Management Platform (GMP)'s predictive and automated technologies for their advanced capabilities in enhancing marketing strategies and optimizing customer interactions. The platform's AI-powered predictive audience segmentation and smart recommender features have been lauded for their effectiveness in driving targeted campaigns and improving user engagement. Businesses appreciate the platform's ability to streamline processes and deliver personalized experiences through its predictive and automated technologies, showcasing its value in today's competitive digital landscape.

### Revenue Growth
Users consistently praise Insider Growth Management Platform (GMP) for its remarkable revenue generation capabilities. The platform's revenue growth functionality has been a standout feature, with users reporting significant increases in sales, average order value (AOV), and return on investment (ROI). Many users have highlighted Insider's ability to drive traffic, boost sales during campaigns, and effectively target new users while segmenting existing ones. The platform's intelligent technology and extensive analytics have been instrumental in helping users achieve impressive revenue growth results. Additionally, Insider's solutions, such as Smart Recommender and Push notifications, have been commended for their contribution to revenue generation and improved customer understanding.

Users highly recommend using Insider's platform to increase key metrics and personalization capabilities. They suggest relying on the expertise of Insider's growth consultants and account managers for guidance and support. Additionally, users recommend leveraging Insider's organic/driven traffic for higher conversion rates and utilizing additional communication channels and messaging capabilities provided by Insider's platform. Insider's platform offers a comprehensive solution that helps businesses optimize their marketing efforts, drive innovation, build strong communication with users, and achieve their goals.

Segmentation Capabilities: Users have praised Insider for its powerful segmentation capabilities, with several reviewers highlighting how it has helped them target their audience more effectively. The ability to segment customers based on various criteria has been commended for enabling personalized and relevant communication strategies.

Excellent Account Management Support: Many users have expressed their satisfaction with the account management support provided by Insider. Reviewers appreciate the sense of partnership and support they receive from the team, emphasizing the quick response time and expertise demonstrated in resolving any issues or queries that arise.

User-Friendly Interface: Insider's user-friendly interface has been widely appreciated by reviewers. Several users have mentioned how easy it is to navigate through the platform and access its features without any technical difficulties. This intuitive interface enhances user experience and allows businesses to efficiently utilize Insider's tools for their marketing campaigns.

Slow and Not User-Friendly: Some users have mentioned that the platform can be slow and not simple to use. They find the tool more desktop-friendly than mobile-friendly, and mention that the panel is a bit slow to load. There are also instances where it takes more time for the system to load. Overall, users feel that while there are challenges in creating visuals and understanding how the tool works initially, it becomes more intuitive with time.

Limited Customization and Reporting: Users have expressed their desire for more customization options in terms of templates and campaign filtering on the dashboard. They find the current templates lacking in allowing further customization and hope to see improvements in this area. Additionally, some users find the reporting dashboard complex to navigate and suggest simplification. They also mention a need for more in-depth reporting as a large business.

Long Wait Times for Customized Campaigns: Some users have experienced long wait times when requesting customized campaigns. While they appreciate Insider's dedicated support, they mention that waiting for customized campaign ideas can be quite lengthy. There is a need for faster turnaround time in delivering these campaigns.

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services.

Maropost grew quite rapidly in 2014 (500%), with growth expected to continue. Their software supports the campaigns of well-known organizations, including Mastercard, Volvo, Jaguar, Samsung, Prada, and others.

Essential

Professional

Maropost Marketing Cloud

ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.

Call Tracking

Email Marketer

Small Business Marketer

Corporate Marketer

Agency Marketer

ActiveDEMAND

Insider Growth Management Platform (GMP)

Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable optimization, channel integration, and institutional memory of the customer.

Cross-Channel Campaign Management

Likelihood to Recommend

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform. With an integrated CDP that vertically integrates data and marketing application layers to fuel marketing automation and personalized customer journey orchestration across 12+ natively-supported channels, like WhatsApp, SMS, Email, Web, App, Site Search, and more. Insider helps marketers to efficiently collect, analyze, and predictively use first-party data in real time. As a result, brands accelerate growth, realize higher productivity, maximize marketing ROI, increase customer lifetime value, and create more valuable customer relationships.<br><br>The market-leading martech platform is trusted by one-third of the Fortune Global 500 and half of the Dow Jones Global Titans 50. Insider powers omnichannel experiences and customer engagement for 1,500+ of the world’s best-loved brands across retail, automotive, travel, and telecommunications, including Nike, Samsung, L’Oreal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore Airlines, and GAP.

Loved by customers and recognized by analysts, Insider is the only company in the space recognized as the #1 leader in all the areas marketing and CX teams care most about, including Cross-Channel Campaign Management, Personalization, and Customer Data Platforms, offering brands unrivaled product excellence within a single consolidated platform. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, the Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company was recently recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards and named the #5 Best Software Product with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’25 reports, Insider is also the #1 G2 Leader in 10 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a 4.8/5.0 ranking for 32+ consecutive quarters. 

Today, Insider has more than 1,100 team members representing 51 nationalities across 28 countries worldwide. The company is woman-founded, and predominantly women-owned, with 70% of top executive roles, including the CEO, CMO, CHRO, and CFO, being held by women. With initiatives such as 100 Cities, 100 Projects, Young Engineers Club, shecodes and sheleads, Insider is committed to scaling its impact across its communities.

Insider

Experience the all-new Insider

Explore a beautiful new design system packed with cutting-edge features, including streamlined workflows, predictive insights, and a powerful ROI dashboard. We believe that enterprise software does not have to be ugly or boring. That's why we've put bold plans into motion to create better campaign creation experiences for marketers, and this is just the beginning.
Learn more: https://bit.ly/3tTqTbo

#UserExperience #ProductDesign #EnterpriseSoftware #InsiderDesignSystem #AllNewInsider #BetterThanEver

Architect by Insider - Build The Perfect Customer Journey

Insider's new Architect, the customer journey orchestration tool, is part of Insider's all-new panel revealed at the NOVA summit. Presenting a slick new canvas for the perfect cross-channel journey orchestration.
The new Architect offers -
- ready to use templates
- extensive set of digital & offline channels to choose from
- Personalized message builder
- real-time journey visualization, and much more.
Ready to learn more? talk to us here - https://useinsider.com/request-a-demo/

InStory | Insider

It takes an average of 5 clicks and 3 searches for visitors to find what they are looking for—which accounts for 50% of the bounce rate on your website. InStory brings stories we are all familiar with to your website. Welcoming visitors with individualized stories will help them find what they are looking for, and much more. Automatically populate stories for different segments with a few taps and clicks to let visitors discover top deals, special offers, editor’s picks, holiday meals and much more.

https://useinsider.com/instory/

Salesforce Sales Cloud

Salesforce Marketing Cloud Email Studio, on marketing cloud

Optimizely Web Experimentation

Sendible

accessiBe

Insider Growth Management Platform (GMP) 2022-03-03 16:31:01

Google Optimize

Insider Growth Management Platform (GMP) 2019-02-22 10:05:31

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Targeting options

Attention to detail

Personalization options

Conversion rate

B testing

Better insights

Nitty gritty

Excellent customer

Customer success

Home

Cross-Channel Campaign Management Software

We use Insider Growth Management Platform for web pushes, both automated and manually sent. We also use Insider for on-page conversion optimisations. The main reason we approached Insider was for conversion rate optimisation and the web push notifications have been a powerful bonus add-on feature. The web push notifications allow us to reach a new audience we were not reaching with other communication methods.

Web Push Management.
Conversion rate optimisation.
A/B testing.

Attention to detail, checking for errors and bugs.
Support could be improved.

Web push notifications.
Conversion rate optimisation.

Improved conversion rate.
Increased online sales.
Increased leads.

Salesforce Marketing Cloud Email Studio, accessiBe, Sendible

Insider is helping us target our users more effectively and efficiently. With product recommendations, we are encouraging our customers for additional purchases. We have this to be working very well for us and our sales figure is increasing.

Excellent Customer Success Support
Clear and Understandable Reporting Especially for Digital Marketers

Additional targeting options would potentially improve this product.

Knowing your customers better with A/B Tests
Testing big changes in advance and getting the chance of taking action on it

Insider Growth Management Platform (GMP)

Overview

What is Insider Growth Management Platform (GMP)?