Name: Google Ad Manager
Rating: 8.4 (406 reviews)
Author: Google

Overview

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Its good - but I wish for.....

Rating: 9 out of 10

July 23, 2025

IncentivizedVetted ReviewVerified User

I use Google Ad Manager to track my campaigns, see my spending, and see my results as they happen. My scope for use is to know how things are going and how my campaigns are pe...

Aaron Henderson

Professional - Marketing

Marketing Specialist

MK Marketing

5 years of experience

Verified on LinkedIn

Love it or hate it, Google Ad Manager is a staple for paid media stacks

Rating: 8 out of 10

October 31, 2024

IncentivizedVetted ReviewVerified User

We use Google Ad Manager for running search ads to market & promote the products we sell at our company.

Verified user

Manager

5 years of experience

Improve your ROI with Google Ad manager!

Rating: 8 out of 10

June 24, 2024

IncentivizedVetted ReviewVerified User

Google Ad Manager serves as a one stop destination for me to work with all my ad tech tools. It helps me manage different formats of creatives in library. Connects to mul...

Verified user

Advisor

3 years of experience

Biggest Player in the Search Marketing Game

Rating: 9 out of 10

July 11, 2022

IncentivizedVetted ReviewVerified User

I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less emphasis on video and display campaigns. Thi...

Ben Sottek

Strategist - Marketing

Sr. Paid Media Account Strategist

Directive Consulting

7 years of experience

Best Platform To Run Ads

Rating: 10 out of 10

May 19, 2022

IncentivizedVetted ReviewVerified User

Google ads manager is the one and only tool that helps me and my organization to run ad campaigns aall over the platform. Google ads manager helps me and my clients to scale t...

Saif Ali

Administrator - Engineering

Assistant Director

Web Techne

3 years of experience

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Google Ad Manager

N/A

Unavailable

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

33 people also want pricing

Alternatives Pricing

Google Ads

$500

in Ads credit in the first 60 days

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Springbot

$199

for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

What is Springbot?

Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…

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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.4

Avg 7.9

8.9
Ad campaign creation
(36) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
7.1
Ad deployment
(36) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
7.3
Display advertising
(35) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
7.3
Ad display and retargeting segmentation
(34) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
6.5
Sequence targeting
(26) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

6.7

Avg 7.8

6
Ad dashboards
(33) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
7
Ad performance reports
(35) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
6.5
Ad conversion tracking
(34) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
6.5
Ad attribution reporting
(31) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
7
Cross-channel ad management
(27) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
7
Ad forecasting and optimization
(31) Ratings
Ad forecasting models predict campaign performance to assist with optimization.

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Product Details

About
Tech Details

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Google Ad Manager Technical Details

Operating Systems	Unspecified
Mobile Application	No

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Comparisons

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Reviews From Top Reviewers

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(1-5 of 36)

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Its good - but I wish for.....

Rating: 9 out of 10

Incentivized

July 23, 2025

Aaron Henderson

Marketing Specialist

MK Marketing (Marketing Advertising, 11-50 employees)

Vetted Review

Verified User

5 years of experience

Verified on LinkedIn

Return on Investment

It has made the data from this accessible for all of my team to see.
The ability to make changes can be bad - if the team does not agree.
Getting current results lets us decide what needs to be changed and take their advice to see how things could improve.

Love it or hate it, Google Ad Manager is a staple for paid media stacks

Rating: 8 out of 10

Incentivized

October 31, 2024

Verified User

Manager in Other

Insurance Company, 51-200 employees

Vetted Review

Verified User

5 years of experience

Return on Investment

Google Ads has been a major source of revenue for our company over the past decade, and obviously the Google Ad Manager platform has made running those ads possible

Improve your ROI with Google Ad manager!

Rating: 8 out of 10

Incentivized

June 24, 2024

Verified User

Advisor in Customer Service

Retail Company, 51-200 employees

Vetted Review

Verified User

3 years of experience

Return on Investment

I was able to work well with my budgets - mainly because of the reports.
I saw a great spike in the way my ad traffic increased.
It was a very easy way to work with Google Ad Manager than connecting other platforms with less compatibility - Less investment.