Epsilon Agility Harmony - A Great Choice for Email
Pros
- Fairly intuitive if you have previous experience with high-end email tools.
- The training opportunities are good - they offer both online and/or live training.
- The support we receive is very good.
- The reporting feature is good - a lot of detailed information.
Cons
- The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
- Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
- It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
- Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
Return on Investment
- Increased email production = more communication to customers.
- Better reporting = determine areas for improvement or scale up efforts.
- Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
Alternatives Considered
Oracle Responsys and HubSpot
Other Software Used
Adobe Photoshop, OneNote, Smartsheet, Trello
