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emfluence Marketing Platform

emfluence Marketing Platform

Overview

What is emfluence Marketing Platform?

The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers,…

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Pricing

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Up to 30,000 Active Emails

$1,000

Cloud
per month

Up to 60,000 Active Emails

$1,200

Cloud
per month

Up to 80,000 Active Emails

$1,400

Cloud
per month

Entry-level set up fee?

  • $3,100 one-time fee
    Required
For the latest information on pricing, visithttps://emarketingplatform.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,000 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.4
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.1
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.4
Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.4
Avg 7.6

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.7
Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.2
Avg 7.6
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Product Details

What is emfluence Marketing Platform?

The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals.

The platform works for B2B and B2C marketers, marketing agencies, and CRM providers.

The product supports CRM integrations and an open API for custom integrations.

emfluence offers digital marketing consulting services as well, to help customers with email strategy, marketing automation management, or CRM and MA platform integration.

The company also offers a partner program for agencies or CRM platforms.

emfluence Marketing Platform Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Surveys
  • Supported: Light Boxes/Modals
  • Supported: Website Tracking

emfluence Marketing Platform Screenshots

Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.Screenshot of a personalized, customized landing page, buildable with HTML designs, or also by leveraging the drag-and-drop landing page builder.

emfluence Marketing Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesNorth America
Supported LanguagesEnglish

Frequently Asked Questions

emfluence Marketing Platform starts at $1000.

Act-On Software, ClickDimensions, and HubSpot Marketing Hub are common alternatives for emfluence Marketing Platform.

Reviewers rate WYSIWYG email editor and Email deliverability reporting and Lead nurturing automation highest, with a score of 9.1.

The most common users of emfluence Marketing Platform are from Mid-sized Companies (51-1,000 employees).

emfluence Marketing Platform Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)55%
Enterprises (more than 500 employees)10%
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Comparisons

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Reviews From Top Reviewers

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(1-5 of 6)

Marketing Automation Made Easy

Rating: 10 out of 10
July 28, 2021
Vetted Review
Verified User
emfluence Marketing Platform
1 year of experience
I am the Marketing Coordinator for a Public Awareness Company and we use emfluence to help our clients reach the largest audience available to them. It is imperative we use an email client we can trust and we found that with emfluence. I am working in the platform every day building email campaigns, social media posts, and collecting analytics. My favorite features are the ability to create custom fields for recipients of our campaign messages and the ability to send a pre-flight to all different email clients. Emfluence makes my job so much easier!
  • Preflight
  • Data collection
  • Campaign management
Cons
  • Reporting features
  • Custom fields are a little confusing
  • Form builder is rigid
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.

Good for what we need

Rating: 7 out of 10
May 18, 2018
AP
Vetted Review
Verified User
emfluence Marketing Platform
2 years of experience
It's being used by our account service and digital marketing team to deploy emails and track results. It's solving complex communications that we have for some our client and its customers.
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Cons
  • The email builder is hit and miss. Sometimes it brings in outside code, even when I paste text that matches the format, which loses us time and money.
  • More control of email templates, it feel as if it is over simplified.
  • Reporting lacks some depth in information and tracking specific users.
emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.

Emfluence Marketing Platform helps all areas of our organization

Rating: 10 out of 10
May 15, 2018
MH
Vetted Review
Verified User
emfluence Marketing Platform
7 years of experience
We use the emfluence platform for our entire organization. We send out marketing emails, monthly emails, participants emails, surveys and we use the pages/modules section to place a popup onto our website. The platform helps us easily keep in contact with our participants like at the Kansas City Marathon. We can send them details leading up to race day and then afterward follow up with surveys and deals. We also use the social media scheduling calendar for our Twitter and Facebook accounts.
  • The social media scheduling is a great way to schedule posts ahead of time, even months in advance.
  • Our email templates were created to match our website and we have access to edit them to customize even further.
  • The new drag and drop is a lot easier to move blocks of text around within the email template.
  • We change out the website popup frequently on our website and it is easy to change with the emfluence platform's pages/modules tool.
  • The survey tool on the emfluence platform are easy to use and easy to use and easy to pull the results.
Cons
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
If an organization sends out a lot of marketing emails and has social media campaigns to go along with the emails, you can manage all of it all in one platform. This makes it easier to monitor. Each email and social media posts can be assigned to a certain campaign which makes it great to gather results to share with a sponsor when they want to know if their sponsorship dollars are being used correctly and their contract is being met.

If an organization doesn't have a need to send out marketing emails, then it might not be that great of a fit.

Emfluence is a great Marketing Platform

Rating: 10 out of 10
August 03, 2021
FP
Vetted Review
Verified User
emfluence Marketing Platform
1 year of experience
What I love about this software is the level of customizability that you have when building out marketing emails and how easy it is to test these emails by sending test emails or checking out the pre test flights. This is a great marketing solution that I would recommend to any enterprise! Definitely give them a chance.
  • Customizability
  • Efficiency
  • Automation
Cons
  • Default HTML coding (tables)
It is appropriate for any enterprise looking for a marketing solution to send out regular, automated, and attractive emails with little to no fuss. I can think of little to no situations where it would be inappropriate to use Emfluence. Maybe if you have an HTML developer that wants more control, but that would be it.

Helpful, useful, solved our problems

Rating: 10 out of 10
May 11, 2018
KS
Vetted Review
Verified User
emfluence Marketing Platform
4 years of experience
All email marketing initiatives are done through our marketing department on behalf of branches nationwide. emfluence was one of the few platforms that would accommodate our data needs and issues. They helped us with a custom solution to provide high-quality email marketing to our customers.

Our data systems don't play nice with every platform. We aren't able to use an API to connect data. We require data transfers through FTP. emfluence was able to accommodate that need, as others weren't. They also have a feature that allows up to clean up the data after it enters the platform. It was a critical solution solved for us by emfluence.
  • Custom solutions for data transfers.
  • Easy and intuitive email creation.
  • Broad-scale tracking, measuring, organizing email platform.
Cons
  • A little more diversity in their templates.
  • Variable data automation for customers that can't use an API.
If you need some custom data connectivity solutions, emfluence can help. They provide cost-effective solutions to your needs. It's comprehensive and easy to use. You can get the education without the need to have someone holding your hand. If you need a very hands-on support system, they aren't what you're looking for.
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