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Drift

Drift

Overview

What is Drift?

Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.The platform helps businesses translate conversational data and…

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Pricing

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What is Drift?

Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://drift.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Qualified?

Qualified is a conversational sales and marketing platform for Salesforce, which, starting with chatbots and live chat, includes advanced routing and omnichannel alerts, so users can prompt sales reps to take immediate action with their named accounts.

What is Front?

Front is a communication hub that helps businesses keep the human touch in every interaction.

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Product Demos

Product Tour - Drift Engage

www.drift.com

Product Tour - Bionic Chatbots

www.drift.com

Product Tour - Site Concierge

www.drift.com

Product Tour - Conversational Marketing

www.drift.com

Product Tour - Conversational AI

www.drift.com
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Product Details

What is Drift?

Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.

The platform helps businesses translate conversational data and buyer behavior into deeper customer relationships, and also modernizes the B2B website experience.

According to the vendor, Drift was built to transform the B2B buying process, so that teams do not burn hours moving between disparate systems in order to deliver the best possible customer experience, but can spend more time building pipeline, closing deals and strengthening customer relationships.

Drift Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of InsightsScreenshot of Bionic ChatbotsScreenshot of Conversational Landing PagesScreenshot of FastlaneScreenshot of ProspectorScreenshot of Site Concierge

Drift Videos

Drift Competitors

Drift Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Intercom, LiveChat, and Qualified are common alternatives for Drift.

Reviewers rate Support Rating highest, with a score of 7.7.

The most common users of Drift are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(168)

Reviews

(1-5 of 38)
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Chat box is great to use!

Rating: 7 out of 10
June 08, 2022
Vetted Review
Verified User
Drift
1 year of experience
We use Drift to manage and create inbound leads. Drift is used for website tracking and we have their chat feature integrated into our website. Prospects/Customers can use the chat feature to ask questions before taking demos, schedule demos with us, or find specific topics on our website. The website tracking helps us know who, where and when they were on our website.
  • Notifies us which Accounts/Companies are looking at our products/websites.
  • Tells us exactly which pages/topics of our products prospects are interested in.
  • Convenient chat feature to connect our customers or prospects with our team members.
Cons
  • Oftentimes does not tell us the correct prospects identity.
  • Prospects location/account is not always accurate - Such as if they have left their company.
Knowing which areas/topics of our product is very useful especially when doing outreach to new accounts/prospects. This gives our sales team a more competitive edge to personalize our script and outreach to each account. In my experience, Drift is best used for our inbound sales team to follow up and target clients that are directly active on our website looking for solutions.

Best chat solution for ABM

Rating: 9 out of 10
August 20, 2019
Vetted Review
Verified User
Drift
2 years of experience
We use Drift to help improve our inbound marketing effectiveness. Target accounts get a personalized experience that allows them to schedule meetings directly with their reps. Other accounts are able to interact with the chat experience and get directed to appropriate resources.

This helps us improve funnel velocity for target accounts and reduce the time spent by SDRs qualifying inbound leads.
  • Account-Based Marketing - Personalized experiences
  • Content Discovery - We can recommend content to visitors to our site
  • Lead Qualification - We can qualify in + out leads with chat
Cons
  • Time to value - Pre-built playbooks and solutions for users
  • Customer Support Product - We have two chat implementations in our business because our CS team found Zendesk to be a better offering and the pricing was more competitive as a bundled offering.
Well suited for high traffic sites which require improved lead qualification and for companies who are deploying an ABM program.

Drift--The ultimate AI chat tool

Rating: 9 out of 10
June 09, 2021
TP
Vetted Review
Verified User
Drift
3 years of experience
Mercer Mettl offers online assessment solutions. We give out details of our tools and services on our website, which gets visited by our prospective clients. Drift, our chat tool on the website, helps us in answering several product and service queries instantaneously, improving our user experience in the process. This is used by the marketing team of my firm. It considerably reduces our response time. Drift provides an AI-based chat bot, which can be easily integrated with our websites and CRM and makes our lives easier in handling chat leads.
  • AI-based playbooks--Easy-to-create playbooks and AI features make it very easy for the user to create multiple playbooks and make the whole experience of chat bot interaction with the prospects intuitive.
  • Specific targeting--The intelligent targeting feature helps in capturing the right leads and filtering out the junk.
  • Analysis--The analytics tool is very detailed. You can make strategic decisions based on that and can monitor the performance of each playbook very closely.
  • Customer Service--This acts as icing on the cake. You face an issue and Drift is just a chat away!
Cons
  • Pricing--They are priced way higher than their competitors. Pricing can be improved to make it more affordable for small and medium-sized firms.
  • New Features- Adoption of new features like video chat, email playbooks, and ABMs is a slightly cumbersome process. They need to work to make it more lucrative for customers and make them aware of the value that these features can add.
  • Automated Mails of Chat Transcript not possible--If I want to automate the process of chat transcript transfer on my email after I am done interacting with my prospect, it is not currently possible.
Drift is well suited for
  • SaaS-based companies, selling and giving demos remotely.
  • Companies that want to filter out junk from their site visitors and interact with them instantaneously.
  • Marketing and customer service teams.

Drift is less appropriate for
  • Companies with less or no online presence. It is a misfit on a static webpage.
  • If you want your prospect to fill up a form with details. Drift does not support forms. They believe in making the whole selling through the chat channel conversational.
  • In case of a tight budget!

Good Customer Service and Support Chat

Rating: 9 out of 10
May 11, 2018
Vetted Review
Verified User
Drift
3 years of experience
I needed a front end chat/support system for an SaaS product. I specifically needed the ability to receive and respond to pre-sale questions about the product. I didn't want to be tied to a computer, so mobile app access on the go was a must-have feature.
  • Customer service and support chat
  • Tracking leads
  • Basic automation
Cons
  • App was buggy at times
  • Notifications were occasionally delayed
I used Drift as a SaaS founder and solo customer support/presale question agent. So I can't speak to how well it works with teams. I will say that it was the best option that I found for my needs, and did a great job of connecting me to my customers and helping me solve their problems.

Drift - easy to use chat platform!

Rating: 9 out of 10
June 20, 2018
Vetted Review
Verified User
Drift
1 year of experience
We used Drift on our main corporate website, as well as all of our local websites. It was nice having one platform for all of our website chat activity. We did set up a couple of the automated questions to try to guide users to the correct place prior to having customer service intervention. We also utilized different messages for when we were closed in the evenings and weekends.
  • We had a great support contact at Drift, who helped us fine tune the ChatBot conversations.
  • Drift is very reliable. We never had any technical issues with it.
  • The admin platform is very intuitive.
Cons
  • We did have one issue where the chat box would show the wrong date & time, and unfortunately, we were never able to figure out a fix for that.
Drift is definitely an easy-to-use chat platform, so if you are looking to add that functionality to your website, it is a great choice. Installation and implementation were incredibly simple, and we were using the platform very quickly. I can't really think of any scenarios where it is less appropriate unless your industry/business doesn't lend well to customer chats.
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