DataEQ Reviews and Ratings

Use Cases and Deployment Scope

[It's being used for] Analytics, listening to online conversations, tracking hashtags, quantifying our social media activity and finally, creating reports for clients.

Likelihood to Recommend

If you are looking for an analytics product that doesn't just monitor, but also listens to online conversations then BrandsEye is the ideal tool.

Use Cases and Deployment Scope

BrandsEye is being used for monitoring social media and other online media for reporting purposes to funders/donors and other partners. It is being used by the marketing department predominantly, but has impact on the fundraising and operations departments in terms of securing and sourcing future project funding based on stats relating to reach and advertising value equivalency, as well as new stakeholders within the network of entrepreneurs we support.

Likelihood to Recommend

I can only speak from my experience of how I use it and plan on using it. It is useful in monitoring PR management and social media management.

Use Cases and Deployment Scope

<div>One of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations.</div><div>

</div><div>The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016. </div><div>

</div><div>Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assists us in making recommendations for 2017. </div><div>

</div><div>I have worked with a number of social media monitoring and analytics platforms, and I always return to and recommend Brandseye.</div>

Likelihood to Recommend

Providing a tangible value to online conversation for event sponsors and partners.

The ability to track reputation &amp; sentiment, which assists with crisis communications.

Use Cases and Deployment Scope

We use BrandsEye for monthly, quarterly and ad-hoc campaign reporting. It also helps us define campaigns for better targeting based off the audience BrandsEye overviews.

Likelihood to Recommend

It’s been invaluable for or Social team and has already proved an excellent tool. Our best use-case to date was monitoring higher volume and increases in negative sentiment on one of our products. We drilled down into the detail and determined the cause and created a report showing the impact. This eventually went up to Senior Management and relevant shareholders to resolve the problems and make better business decisions.