Excellent real-time insights
Use Cases and Deployment Scope
A daily, live view of traffic and engagement to our site. We use it to make commissioning and promotion decisions by telling us what our readers are most interested in, and where they are finding out content. Our entire newsroom uses Chartbeat dashboard and the live view overlay on our site.
Pros
- Gives a comparison to previous performance
- Provides key metrics of reach and engagement in one place
- Allows for easy historic reporting
Cons
- I'd like to be able to see more detail on traffic sources in the historical view on specific articles
- Incorporating competitor analysis would be useful
- Improving the search function when you don't have the full url of an historic article
Likelihood to Recommend
It's instant, simple to use and easy to disseminate around the entire newsroom. It links easily to our live site. The downside of Chartbeat for us is the lack of detailed report creation. For this we still require an additional programme like Adobe or Domo. This is required for more detail on user behaviour, onward journey etc
