Overview
What is BuzzStream?
Buzzstream is the eponymous SEO and influencer marketing platform from the Austin-based company of the same name.
A great campaign management tool
Fulfill your business fantasies
BuzzStream for Link Building Agency
Great for linkbuilding and influencer outreach
Good For The Basics, Cost-Effective, but Clunky at Times
Stuck in a linking building rut? BuzzStream will help you get your outreach efforts back on track!
Buzzstream: Good for Small Teams Doing Link-Building
The Only Outreach Tool You Would Need
BuzzStream is a link building life saver
Great for Influencer Outreach Management
Buzzstream - Linkbuilding made EASY!
BuzzStream is Essential for Large PR/Outreach Teams
BuzzStream - The CRM for link builders
Buzzstream is a great outreach tool for link building
The Best!
It was only used for link building and PR exercises by digital …
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Backlink management (17)9.090%
- Page grader (8)9.090%
- Task management (14)8.080%
- Multi-domain support (10)8.080%
Pricing
What is BuzzStream?
Buzzstream is the eponymous SEO and influencer marketing platform from the Austin-based company of the same name.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Overview of BuzzStream's inline editing and column customization capabilities
BuzzStream for Link Building Demo
Overview of BuzzStream for PR and Social Media.mp4
Features
SEO
Core features related to search engine optimization
- 9Keyword analysis(5) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 9Backlink management(17) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
- 8SERP ranking tracking(5) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 9Page grader(8) Ratings
The tool scores each page of your website for SEO.
- 7Competitive analysis(5) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
- 7Site audit / diagnostics(5) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
- 8Site recommendations(5) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
- 8Task management(14) Ratings
Users can track and manage the tasks associated with SEO.
SEO Channels
Features related to optimizing your website for specific channels
- 7Local SEO(5) Ratings
The tool helps optimize your website for local searches.
- 9Social SEO(5) Ratings
The tool tracks social mentions and backlinks and their impact on SEO.
- 9Mobile SEO(4) Ratings
The tool helps optimize your website for searches done on mobile devices.
- 9Global SEO(5) Ratings
The tool integrates with non-U.S.-based search engines and works in multiple languages.
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
- 8Multi-domain support(10) Ratings
For SEO agencies, the tool allows users to track multiple domains in one instance.
- 8Integration with web analytics tools(8) Ratings
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Product Details
- About
- Tech Details
- FAQs
What is BuzzStream?
BuzzStream Video
BuzzStream Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(35)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
BuzzStream has proven to be an invaluable tool for link building and email campaigns, according to users. It assists in creating email templates and automating follow-ups, making outreach more efficient. Users praise BuzzStream for its ability to compile lists of potential outreach opportunities, track outreach progress and success, and monitor brand mentions all in one place, eliminating the need for multiple spreadsheets. With the feature to have multiple tasks under a project name, users find it easier to manage their link building and PR exercises.
As a CRM, BuzzStream helps users manage relationships with social influencers and contacts effectively. It allows them to check website domain authority and Moz rank, providing valuable insights when identifying reliable sources for partnerships or content promotion. Users appreciate how BuzzStream streamlines the prospect outreach process by ensuring no duplicate contacts are reached out to and enabling timely follow-up emails. Beyond link building, BuzzStream also aids in building online press lists and recording built links for clients. By automatically revisiting sites to check for lost or removed links, the software saves users time and effort in maintaining a healthy link profile. The software's integration with emails is highlighted as a strong point, although some users mention encountering issues when switching email accounts. Overall, BuzzStream is praised for its ease of use and responsiveness to user input, making it a valuable tool for managing outreach campaigns and link-building efforts efficiently.
Ease of Use and Versatility: Users have consistently praised BuzzStream for its versatility and ease of use when it comes to email templates. Many reviewers appreciate the convenience of being able to copy and paste old emails or create new ones from scratch, saving them time and effort. The ability to add images to templates and save them for future use has also been highly valued by users, allowing them to quickly build out a solid email chain in just a few minutes.
Seamless Chrome Extension Integration: The Chrome extension provided by BuzzStream has received high praise from users for its seamless integration with the browser. Reviewers find it perfect and addictive, as it allows them to easily save websites, search for contacts, and send emails with just a button press. This integration streamlines their workflow and saves valuable time, making it one of the standout features of BuzzStream.
Effective Link Monitoring: The link monitoring feature in BuzzStream is considered incredibly useful by users. It simplifies the process of logging earned links on websites to their own website, while also periodically scanning the websites to check if the links are still active. This feature saves users hours of work and provides easy reporting on their link building efforts, making it an essential tool for managing successful SEO campaigns.
Clunky User Interface: Some users have found the user interface of BuzzStream to be clunky and in need of improvement. They feel that navigating through the software can be difficult and could benefit from a more intuitive design.
Email Integration and Notification Issues: Several reviewers have experienced difficulties with the email integration feature in BuzzStream. They have reported that notifications do not always function properly, leading to missed messages or delays in receiving important updates.
Buzzmarker Reliability: A number of users have encountered issues with Buzzmarker, the Chrome extension provided by BuzzStream. They have stated that it frequently breaks down and has difficulty retrieving contact information from websites, requiring additional manual effort on their part.
Users highly recommend Buzzstream for its features and lack of competition. They suggest conducting test campaigns to understand the quirks of the software and spending time to fully grasp the user interface and user experience before launching campaigns. Buzzstream is recommended for PR and Link Marketing Outreach, as well as for Public Relation or Outreach Teams. It is also suggested for anyone engaged in blog outreach or SEO related tasks.
Another common recommendation is to utilize other social media sites in addition to Buzzstream. Users recommend sectioning contact lists and conducting research to build lists using Buzzstream. It is also suggested as a great addition for any team leader. Users highly recommend taking the time to learn the software, considering the bugs and customization needed in Buzzstream.
Users believe Buzzstream is worth the price and commend it for ease of use and helpful staff. Additionally, Buzzstream is recommended for creating audiences easily, outreach and link management, and its powerful CRM and integration with MOZ API.
However, users also mention that there are better alternatives to Buzzstream, especially if one is already using marketing automation solutions like Hubspot or Marketo. Users suggest implementing Buzzstream early on in a project for increased productivity and seriously considering it for that purpose.
Lastly, users highly suggest trialing Buzzstream to see how it could assist with specific use cases. They believe it is better suited for SEO and PR compared to other CRMs like Sales Force and GoldMine. Buzzstream's link monitoring feature and SEO and PR orientation are also mentioned as reasons to consider using it.
Attribute Ratings
Reviews
(1-18 of 18)A great campaign management tool
It's easy to use and integrate on emails, you may have issues when you switch the email and link it to a different Buzzstream account but I figured out that you just need to de-authorize it on your Google Account.
So far, the support is very helpful. They usually go back to you with a detailed list of instructions which is cool for me.
They also got training provided which is awesome for beginners.
- Prospecting
- Contact Hunting
- Campaign Management
- Success Link Tracking
- Reporting is okay on Buzzstream but not when Exported to PDF
Fulfill your business fantasies
- Outreach
- Brand monitoring
- Sometimes hard to use
- Email integration can have problems
- Notifications sometimes don't come up
BuzzStream for Link Building Agency
- Integrates with Google Chrome, so there is one less tab you need to open.
- Tracks opens and clicks for emails you've sent.
- Once you've locked in a template, if you need to change it on previously scheduled drafts, you have to do it manually.
- It would be nice if it showed you/highlighted low Domain Authority or spammy sites.
Great for linkbuilding and influencer outreach
- List building.
- Outreach.
- Project organization.
- Great user interface and ease of use factor.
- Easier to find the people you want (more filters).
- The email sequencing is awesome.
- The email templates work very well.
- Excellent contact organization and grouping.
- The contact finder tool does not work well.
- It is almost impossible to find verified email addresses using their email finder.
- It is somewhat clunky at times and hard to load certain pages.
Stuck in a linking building rut? BuzzStream will help you get your outreach efforts back on track!
- Email templates--easy to use! Copy and paste old emails, create a brand new one, add images if you want and save! In a few minutes, you can easily build out a solid email chain. Then with a one button press from their Chrome extension, you can send an email to a contact on the website.
- The Chrome extension! It is perfect--you open it up, save the website, use it to search for contacts and email them as needed. Once you use this once, you will be hooked!
- Link Monitoring. Using the Chrome extension you can log links earned on websites to your website. The software then scans the website occasionally to let you know if the links are still active. Saves hours of work and provides you easy reporting on your link building efforts!
- Contact info! It is nice that BuzzStream provides a list of contacts you to email, but it is a pretty basic list. I personally use Hunter and import the contacts into BuzzStream
- UI can be a bit clunky in the software. It feels like it could use a new coat of paint. Functional, but not great at this moment!
- Project folders. They make sense, but I feel like it took me a while to really get used to them and understand how to use it.
- If you are building outreach campaigns for multiple brands with different emails addresses, there is no built-in system to stop you from sending an email from a wrong email address. Adding a feature that allows you to set a primary email for projects would be nice (If it exists already--I hope someone will show me how to do this)!
Buzzstream: Good for Small Teams Doing Link-Building
- Communication Organization: It provides a simple communication format for even the most novice of users to understand. All messages are kept in nice order, even placed in folders if needed, to alleviate the pain of losing messages in normal email.
- Locating Contact Information: I love that BuzzStream aids in finding additional contact information for people. From social accounts to other emails, we can make sure we reach out to people via the correct channels.
- Building a Consistent Voice: BuzzStream allows you to save templates that have worked or failed when conducting outreach. These templates can have autofill parameters added to them and are accessible to all users.
- Reporting could be better: I feel like the reporting templates and visuals are almost too high-level. I do like that it can break it down based on subject line performance and template performance, but I want to have more analysis into why the numbers are what they are.
- Researching aspect can be off: While I love that it can find other forms of contact for my contacts, sometimes is can be off and give me emails for either an entire company or [emails that are] completely wrong all together.
- Autofill/Personalization parameters don't work all the time: I've had a number of autofill parameters just not work when sending so the contact will see [FIRSTNAME] instead of their actual first name. This isn't all the time, but it does occur.
The Only Outreach Tool You Would Need
That means even if multiple people are working on reaching out and sending emails, there will be no duplicates, follow-up emails are sent on time, and email performance is evaluated accordingly.
- Managing Emails.
- Scheduling Emails.
- Learning to use the tool takes time.
- Filters can be confusing.
- Contact discovery can be improved.
It is not an ideal solution for mass email marketing your list, clients or customers.
BuzzStream is a link building life saver
- Link Building - It's a fantastic tool to use for link building in SEO. Link building is traditionally a convoluted process and BuzzSteam makes it easy to keep track of your communications / successes.
- Client / prospect outreach - Similar to link building, it's a great tool to use to keep track of outreach, whether it's for existing or prospective clients.
- I wish BuzzSteam had a social media integration.
- I wish it was clearer how to integrate your work email, including the calendar, with BuzzSteam to be that much more efficient.
Great for Influencer Outreach Management
- The tool is extremely easy to use - self explanatory, you really don't need any kind of technical training.
- They are always evolving and growing - adding new functionalities based on client requests such as the discovery tool which was a tool added in 2016 to help find influencers writing about a certain topic.
- The BuzzMarker plugin is available to easily add a site of interest your list.
- I don't like the the email finding tool which allows you to enter a person's name and company, and BuzzStream will create searches to help you find their email address - this has not been very successful for me
Buzzstream - Linkbuilding made EASY!
- Get access to data of prospects such as domain authority that can guide you on whether to pursue the website or not.
- Create templates for outreach communication.
- Automates your email communication with prospects through sequences.
- Schedule outreach and email responses to maximize interaction with prospects.
- The search function needs to be more accurate in returning results when searching for existing prospects the platform only display exact match results - www.websitename.com vs websitename.com. In reality, the two websites are the same prospects.
- Customer service assistance needs to be more instantaneous when seeking out help a response can take up to 24 hours.
- Importing large CSV files of websites takes time as well.
BuzzStream is Essential for Large PR/Outreach Teams
- BuzzStream is the key to keeping our PR team organized! You can assign specific people to manage projects or allow for your whole team to have access.
- It's highly customizable and can be tailored to the type of work your company does. You can create email templates with customizable fields and sales sequences so that you don't have to remember to follow up. Overall, this software can really enhance your email outreach and save you a ton of time.
- Transparency and reporting! BuzzStream gives you a deeper understanding of your outreach campaigns, team performance, and link placements through fully customizable reports. You can look at things like open rates, template efficiency, etc.
- Sometimes BuzzStream can have glitches but the BuzzStream team is super responsive and receptive to helping you resolve any issues.
- There are a lot of clicks and stages you have to get through to save a contact or change a status. It would be nice if BuzzStream developed an autosave option whereby you didn't have to click 'save'every time you change something or update a contact.
BuzzStream - The CRM for link builders
- Track link building prospects
- Monitor new and lost links
- Report on link building efforts
- Be efficent a scale
- The BuzzMarker can be buggy
Buzzstream is a great outreach tool for link building
- Buzzstream is great for keeping records of your link building prospects.
- Filtering prospects database is great with a ton of good filters.
- Pulling Domain Authority and some other data automatically really speeds up work.
- Contacts discovery is very good option. It's not perfect, but it really helps.
- They were late to give an option of bulk sending but they allow this now.
- The export capability could be better. When I tried to export a list to enrich the prospect data with some other tools, I could only export 4 contacts from a prospect. The problem is, sometimes there are more than 4 contacts for a specific prospect so this creates exporting problems.
- I can't find how to configure how many prospects per page to show and I would love to have a longer list of prospects per page.
The Best!
It was only used for link building and PR exercises by digital team.
All we had to do is to find the websites and buzzstream would do the rest. You can send emails to your contacts, keep track of conversations, prices, projects and campaigns. It is an amazing management system for links and PR!
- Keep track of websites and your pipeline. It keeps track of all of the items in a pipeline, where they are at, what stage, what level, how well they are performing online and so on.
- Send emails, and emails in bulk with automatic personalisation.
- Manage your campaigns through projects. Send later-reminders, reply reminders, send reminders and so on.
- Email performance reports, so you can do A-B testing for your campaigns
- Contact info discovery, so you only need to put a website in and it brings up all of its information for you.
- Link Monitoring.
- Buzzmarker is their chrome extension that very often breaks down.
- Some contact info wouldn't come up, so you need to look through yourself (obviously).
- Sometimes email tracking can go a bit south, but if you keep an eye on it is fine.
BuzzStream- Not What I Needed
- Mailbox: I can BCC every email correspondence with my contacts and it is saved in their profile to refer back to later.
- Multiple Projects: I can create multiple projects and then only have those visible to certain team members.
- Buzzmarker Chrome Extension: This extension makes it incredibly easy to add a new contact into our account. It's particularly helpful for contacts that we want to reach out to.
- I do not love the interface for each contact.
- I can't save individual Instagram accounts as websites. I suppose I could create a contact for those social influencers that don't have a blog, but working with the contacts Account/Blog name is far easier than their names. Particularly when there are multiple people per website.
Why BuzzStream Is Right For You
- Keeps track of online finding efforts and contact information so it is easy to contact them at a later time.
- BuzzMarker allows you to save web page information in the middle of your online finding efforts so you do not have to switch back and forth between sites.
- BuzzStream tells you what the contacting progress is for each website that you contact. You can set reminders to contact them back if you do not hear from them within a certain period of time.
- BuzzMarker does not always scrape contact information that is accessible on a website. It could do a better job with pulling all of the information needed to contact a website so that people do not have to waste time and dig deeper on their own.
- BuzzMarker does not allow you to create a new page for the same website in another project for the same client. This would help as there are more than one ways to approach a website about a partnership of some kind.
- BuzzStream does not do very well with listing the press list in alphabetical order. If it could do this automatically that would help.
Buzzstream Review for Linkbuilders
- Allows for tracking of outreach messages
- Great for templated message, using custom fields that you can insert via csv upload
- Great for follow ups and other notes that may be hard to keep track of
- Can be bulky, the Buzzlink extension can be inaccurate and has a learning curve in order to get full benefits
- Reports can be inaccurate
- Load times and other UX errors can be very frustrating