Brandwatch Pricing

“For any small-medium enterprise trying to listen to social media, just for knowing your social media reach, I feel there exists cheaper tools and to save cost, Brandwatch might not be needed. … Thus I feel, as a function of marketing, its tough to calculate the direct ROI, but it does end up saving money and lets you improve your brand health which is like saving a lot of costs later on.”

“It is a fairly powerful and easy-to-use tool at a very affordable price.”

“Better reporting to the sales team Better able to monitor brand mentions and head off potential crises Better able to show impact and value of marketing efforts and dollars spent. … Crimson Hexagon is more expensive than many other social media monitoring and analytics software platforms, but it definitely has the most detailed analytical capabilities when it comes to social...”

“It is at a more affordable price point, offers unlimited logins, and has custom rules.”

“So more than ROI, Brandwatch is an intelligent solution that caters to Return on Business Initiatives first alongside the traditional ROI.”

“It doesn't offer a free trial The mobile view does lack features.”

“If it was half the price it'd be a decent option for an operation with a low budget. … I haven't mapped this to ROI but we couldn't offer a whole suite of services without it.”

“In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for... … Monthly data limits are a con if your work requires a lot of ad hoc projects and it's hard to project the monthly volume you will need.”

“Although in some versions or licenses the price is higher, Brandwatch achieves better and more professional results, we can summarize that it is a more advanced tool with more expertise.”

“As a technology, travel, and news journalist, or a PR and marketing professional, I've utilized many tools to capture the relevance and value of social media over the years.”

“the sentiment for the "basic buzz monitor" is usually off because the product does not always understand a comment's context or sarcasm The product is somewhat complicated to get full value.”