Vimeo Enterprise, based on technology acquired with Livestream in September 2017 is the company's HD livestreaming platform touting auto-archiving, simultaneous live streaming, secure sharing with password and domain-level security, and audience engagement (e.g. chat), with SLA available at the highest tier service level. Vimeo Enterprise streaming solution enables the user to provide secure corporate comms and "no-fail" virtual events. Or, Vimeo OTT enables the user to launch a subscription…
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Wistia
Score 9.5 out of 10
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Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
Vimeo is much better for Live-streaming than other software or hardware based solutions. The Livestream Studio app runs on Macs and PCs with almost any hardware configuration. It allows you to have unlimited hardware HD and 4k inputs. 3 GFX channels and 3 media playback channels along with configurable outputs while streaming. The most unique tool is the remote guest feature which has a type of zoom function built in so you can have remote speakers join a livestream and easily hear, see, and interact with the program. This software can transform an iMac into a video production truck run by one person.
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
The layout is inconsistent for different parts of the platform, it takes a very long time to find specific settings. Labels aren't clear sometimes - not to the first-time/average user. They actually just changed the interface with zero warning or tooltips and had to contact support to get it back to the version our teachers are familiar with.
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
Generally Vimeo is fast to respond to support tickets with more or less the answer to the question/problem with documentation and clarity in the answer. Usually only takes on message to solve the issue.
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
Vimeo is awesome because it is a seamless experience that blends software and a cloud platform and end user experience. No other competitor offers a holistic solution the way Vimeo does. With other platforms you have to piece together multiple pieces of hardware and software and even with those pieces you don't get the same ease of use and performance that Vimeo gives you with their software and cloud solution
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
Positive ROI - the pricing is better than other comparable services with a better end result. So, the return on investment is significant since it is an inexpensive way to deliver what I need to my program users.
Positive - their 30 day trial period is so helpful to be able to determine if this is truly a good investment for you/your business. I was able to do all that I needed to within the first 30 days for live video, then continue with keeping the embed links with the continuing monthly subscription.
Positive - good analytics within the account (not Google Analytics with my level of subscription) so I can see how many users are viewing my videos, what devices they're on, and where they are in the world. This is all important for my business.
Doubled lead capture from lead magnet on website from one year to the next.
Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
