Vbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.
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WhatCounts
Score 4.0 out of 10
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WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand.
Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…
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Pricing
Vbout
WhatCounts
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Vbout
WhatCounts
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Vbout
WhatCounts
Features
Vbout
WhatCounts
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Vbout
8.9
5 Ratings
16% above category average
WhatCounts
9.8
1 Ratings
21% above category average
WYSIWYG email editor
8.65 Ratings
9.01 Ratings
Dynamic content
8.65 Ratings
00 Ratings
Ability to test dynamic content
8.65 Ratings
00 Ratings
Landing pages
9.15 Ratings
10.01 Ratings
A/B testing
10.04 Ratings
10.01 Ratings
Mobile optimization
8.65 Ratings
10.01 Ratings
Email deliverability reporting
7.85 Ratings
10.01 Ratings
List management
8.65 Ratings
10.01 Ratings
Triggered drip sequences
10.04 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Vbout
9.7
4 Ratings
22% above category average
WhatCounts
-
Ratings
Lead nurturing automation
10.04 Ratings
00 Ratings
Lead scoring and grading
10.04 Ratings
00 Ratings
Data quality management
9.33 Ratings
00 Ratings
Automated sales alerts and tasks
9.43 Ratings
00 Ratings
Lead segmentation and distribution
10.01 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Vbout
8.2
5 Ratings
10% above category average
WhatCounts
-
Ratings
Calendaring
8.25 Ratings
00 Ratings
Event/webinar marketing
8.33 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Vbout
9.4
4 Ratings
23% above category average
WhatCounts
-
Ratings
Social sharing and campaigns
9.44 Ratings
00 Ratings
Social profile integration
9.44 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Vbout
8.7
5 Ratings
18% above category average
WhatCounts
10.0
1 Ratings
27% above category average
Dashboards
8.25 Ratings
10.01 Ratings
Standard reports
7.85 Ratings
10.01 Ratings
Custom reports
10.04 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
We receive super customer service from a dedicated account representative.
The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Great experience so far. Vbout has low learning curve. It's a user-friendly product with comprehensive knowledge base. Even if we meet a blocker, their team is ready to help us solve the issue. Their keep the dashboard straightforward that contains all tools, so we can access each one of them right away.
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Vbout offers a very robust overall solution, with a more basic solution, and a much lower price point than the Constant Contact Lead Gen & CRM solution.
We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.