Sprinklr Social vs. Twitter Counter (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sprinklr Social
Score 8.8 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$249
per month per seat
Twitter Counter (discontinued)
Score 6.8 out of 10
N/A
Twitter Counter provided insights from Twitter for users of any size, from individuals to agencies and large corporations. Additional features included optimized tweet timing, audience insights and engagement, and competitor monitoring. The service is discontinued.N/A
Pricing
Sprinklr SocialTwitter Counter (discontinued)
Editions & Modules
Self-Serve Social Media Management Solution
$249
per month per seat
Self-Serve SMM and Customer Service Solution
$359
per month per seat
Enterprise Custom Social Media Management Solution
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
Sprinklr SocialTwitter Counter (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
Sprinklr SocialTwitter Counter (discontinued)
Top Pros
Top Cons
Features
Sprinklr SocialTwitter Counter (discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Sprinklr Social
9.0
52 Ratings
15% above category average
Twitter Counter (discontinued)
-
Ratings
Boolean keyword searches9.745 Ratings00 Ratings
Filtering out noise/spam8.548 Ratings00 Ratings
Sentiment analysis8.349 Ratings00 Ratings
Broad channel coverage9.548 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Sprinklr Social
9.7
52 Ratings
19% above category average
Twitter Counter (discontinued)
-
Ratings
Content planning and scheduling9.749 Ratings00 Ratings
Audience targeting9.744 Ratings00 Ratings
Content optimization9.742 Ratings00 Ratings
Workflow management9.746 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Sprinklr Social
9.1
51 Ratings
13% above category average
Twitter Counter (discontinued)
-
Ratings
Automated routing and prioritization8.644 Ratings00 Ratings
Customer interaction histories9.150 Ratings00 Ratings
Bulk actions9.747 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Sprinklr Social
9.5
44 Ratings
20% above category average
Twitter Counter (discontinued)
-
Ratings
Lead generation9.431 Ratings00 Ratings
Content marketing9.337 Ratings00 Ratings
Paid media management9.632 Ratings00 Ratings
Campaigns and promotions9.738 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Sprinklr Social
9.7
55 Ratings
14% above category average
Twitter Counter (discontinued)
-
Ratings
Twitter9.853 Ratings00 Ratings
Facebook9.653 Ratings00 Ratings
LinkedIn9.640 Ratings00 Ratings
Google+9.727 Ratings00 Ratings
Instagram9.752 Ratings00 Ratings
Pinterest9.728 Ratings00 Ratings
YouTube9.838 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Sprinklr Social
9.5
54 Ratings
19% above category average
Twitter Counter (discontinued)
-
Ratings
Campaign success analytics9.650 Ratings00 Ratings
Real-time tracking9.453 Ratings00 Ratings
Competitor analysis9.636 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Sprinklr Social
8.6
52 Ratings
7% above category average
Twitter Counter (discontinued)
-
Ratings
Role-based user permissions & privileges9.751 Ratings00 Ratings
Mobile access7.545 Ratings00 Ratings
Best Alternatives
Sprinklr SocialTwitter Counter (discontinued)
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Publer
Publer
Score 9.5 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
1-Social
1-Social
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sprinklr SocialTwitter Counter (discontinued)
Likelihood to Recommend
9.5
(80 ratings)
8.2
(6 ratings)
Likelihood to Renew
7.0
(29 ratings)
9.0
(1 ratings)
Usability
10.0
(8 ratings)
8.0
(1 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
8.2
(4 ratings)
-
(0 ratings)
Support Rating
10.0
(34 ratings)
5.0
(1 ratings)
In-Person Training
7.0
(2 ratings)
-
(0 ratings)
Online Training
8.4
(3 ratings)
-
(0 ratings)
Implementation Rating
9.0
(5 ratings)
8.0
(1 ratings)
Product Scalability
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Sprinklr SocialTwitter Counter (discontinued)
Likelihood to Recommend
Sprinklr
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
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Discontinued Products
Twitter Counter is the best tool for surveying your brand's and campaigns' performance. It gives a good statistical analysis. This analysis of tweets will help you to grow your account, determine when to tweet and what to tweet, and help you with overall growth. Though it is little difficult to understand (you have to navigate through all the features to learn the tool), once you learn it, it is easy to use. It will help you understand the market requirement.
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Pros
Sprinklr
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
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Discontinued Products
  • Something very comfortable is that you do not have to open another account, just with the username on Twitter access to the tool and you can see the evolution of the profile every day, I can see if the number of users increased or not.
  • In addition, I can observe data of my followers, the data of who I follow, and something very important: I can see my tweets and compare data.
  • its interface allows to observe weekly, monthly and if desired data and for a better analysis a quarterly of all this data.
  • In terms of analysis, we use it to achieve media monitoring work in a political campaign. This allowed us to evaluate and verify the strategy that was used was the correct one.
  • It is a simple, easy to use tool.
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Cons
Sprinklr
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
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Discontinued Products
  • Inaccurate Prediction: Twitter predictions are usually ineffective. For instance, Twitter Counter has always wrongly predicted the number of Twitter followers we will gain from a Twitter campaign or at a certain date.
  • Poor customer support; Takes an average of two weeks to get a response from Twitter support. There is also no Live help desk team to talk to when you need an immediate assistance.
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Likelihood to Renew
Sprinklr
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
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Discontinued Products
it is not complicated to use, ideal to have an image of the account, in a short time. You can predict the future if you consider that you have a good strategy.
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Usability
Sprinklr
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
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Discontinued Products
in general it is a tool not very complicated, it is more difficult for those who do not master the English language, but even without mastering the language in its free phase you can immediately interpret the data it offers.
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Reliability and Availability
Sprinklr
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
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Discontinued Products
No answers on this topic
Performance
Sprinklr
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
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Discontinued Products
No answers on this topic
Support Rating
Sprinklr
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
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Discontinued Products
I have not used it so far I have not used it so far
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In-Person Training
Sprinklr
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Discontinued Products
No answers on this topic
Online Training
Sprinklr
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
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Discontinued Products
No answers on this topic
Implementation Rating
Sprinklr
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Discontinued Products
it is important to have some knowledge about market statistics
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Alternatives Considered
Sprinklr
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
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Discontinued Products
I've used AgoraPulse and Hootsuite for analytics in the past. For a small organization that needs to keep a relatively tight budget control while still being able to delve into its analytics over the past year, Twitter Counter has the edge over AgoraPulse and Hootsuite. Both require much higher monthly payments for analytics that cover that length of time. Twitter Counter doesn't try to be an all-in-one solution, and in that regard, it stands out for reporting, especially for smaller organizations that do not need the full functionality of more expensive AgoraPulse or Hootsuite packages.
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Scalability
Sprinklr
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
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Discontinued Products
No answers on this topic
Return on Investment
Sprinklr
  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
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Discontinued Products
  • Can add and easily switch between 10 different accounts and will have full access to all features.
  • Data analytics helped in growing your account and attracts followers.
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