smartocto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
smartocto
Score 8.6 out of 10
N/A
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…N/A
Pricing
smartocto
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
smartocto
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeOptional
Additional Details
More Pricing Information
Community Pulse
smartocto
Considered Both Products
smartocto
Chose smartocto
smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.
Chose smartocto
Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is …
Chose smartocto
They are similar, but the way smartocto provides actionable data and suggestions for immediate improvement is miles beyond
Chose smartocto
It is more precise than GA.
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User Ratings
smartocto
Likelihood to Recommend
8.8
(8 ratings)
User Testimonials
smartocto
Likelihood to Recommend
smartocto
Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.
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Pros
smartocto
  • Providing actionable data the moment that you need it
  • Providing a clear and easy to use UX
  • Very flexible when it comes to the configuration for your particular business
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Cons
smartocto
  • It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.
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Alternatives Considered
smartocto
smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.
Read full review
Return on Investment
smartocto
  • It had a positive ROI in terms of support they provide and custom based approach to all our media partners
  • Readiness to find solutions to any type of question we might have
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ScreenShots

smartocto Screenshots

Screenshot of Realtime and smart notificationsScreenshot of Historical insightsScreenshot of Customisable BigscreenScreenshot of Realtime A/B testing of headers and lead-in texts