Since 2003, Point of Reference has helped companies leverage customer advocates to fuel business growth and fortify brands. They present technology, domain expertise and supplemental staffing solutions that organize and optimize authentic customer voices. Their product ReferenceEdge is a reference management system. Each component addresses a specific program pain point such as recruiting, data maintenance, customer reference lead generation, customer rewards and metrics.
$4.50
per month per user
Zuberance
Score 9.0 out of 10
N/A
Zuberance headquartered in San Carlos offers a customer advocacy software platform supporting customer testimonials and reviews, advocate leads and referrals, and community advocacy for supplying a knowledgebase with brand advocate story.
Absolutely the best for managing customer references/ advocacy. Comprehensive functionality and attentive and responsive support model, and they don't charge extra to use value-add functionality, such as the automated check-in on reference status, contacts, etc. They know this field and need thoroughly and have thought of everything. Native to Salesforce streamlined deployment and up-leveled cross-company support, and also were my full partner in educating me on how to use Salesforce reporting, which is a valuable professional advantage.
Zuberance is a web-based system that incentivizes existing customers and increases the number of brand advocates praising your product. It helped to increase the number of customers. They have become our army of advocates, spreading the news about new products, promotions, and more. Zuberance offers companies the opportunity to add testimonials and brand messages to their digital presence. Excellent marketing strategies with good incentives to increase customer loyalty. It is incredibly reliable as advocates are identified not only through word of mouth but also through valid points like emails to customers. Feedback is an absolute breeze. Zuberance provides consultative expertise and guides us in every step. It is very creative, dedicated, and responsive and has a very comprehensive Advocate marketing system.
Simplifies and streamlines complex matrixed customer information
Enables strategic engagement through easy access to customer reference accounts, contacts, content, and activities they've participated in as well as are interested in participating in
Cross-company adoption and visibility through native Salesforce integration
Load balancing and protection from over-use/ burnout - critical.
During the testing, no missing functionality was noticed.
Nevertheless, consumer advocacy for business demand could have been improved in terms of option availability.
The rest of what is available is adequate to meet the expectations, however future demands needs would be a future challenge to modify and update the existing internal functionality.
We also evaluated ReferenceView from ROInnovation/ Upland. ReferenceEdge from Point of Reference was lower cost for complete functionality, plus their ongoing support model is second to none. SlapFive has great video functionality, which we may use at some point, but isn't a customer reference/ advocacy management platform. And its comprehensive marketing functionality was more than our team needed. ReferenceView was a failure, unfortunately. Way more expensive. limited functionality, and an abysmal support model.
Great platform to use to engage and [communicate] your advocates. Zuberance is the right partner for you if you're right to comment to customers. Zuberance does the heavy lifting, it's on you to figure out your goals and needs as you know [the] customers and work it in the best.
With Zuberance, we have been able to expand our customer base very positively, which has helped us to achieve sales because we are constantly generating and obtaining new leads.
In the last quarter of using Zuberance, the results have been promising, showing that our return on investment has increased threefold since the service was introduced.