The OnAudience Data Management Platform (DMP) aims to help companies collect, manage and share user data. The technology is used mostly by marketers to improve their online advertising efforts. The technology is offered in SaaS model, uses Big Data and AI algorithms, and allows users to generate segments and target them in programmatic campaigns. The platform is connected to one of the world's largest audience data sets owned by OnAudience.com which contains over 27 B user profiles…
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Piano DMP
Score 8.7 out of 10
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Piano DMP presents customer data as immediately available for segmentation and targeting.
It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.
It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a …
Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.
It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data
With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.