LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users.
Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content,…
$25
Per User Per Month
LinkedIn Sales Navigator
Score 8.5 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
LinkedIn is far superior to all of its competition, if for no other reason, simply because it is the unparalleled industry leader when it comes to finding out relevant information pertaining to employees, companies, and to a slightly lesser degree industries. LinkedIn Sales …
LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.
If you are trying to grow your business via sales or get a message out, LinkedIn Sales Navigator would be a great investment. You can easily group businesses together based on their operations, business classification, etc. However, if you were looking for a less specific and refined approach, it may be less appropriate.
Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
Leadlander is well designed and intuitive to use.
Leadlander captures page data and referral that we wouldn't otherwise have.
Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable
Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.
