Later Social vs. Tailwind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 8.0 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Tailwind
Score 5.1 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
Later SocialTailwind
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Pinterest Plus
$14.99
per month
Instagram Plus
$14.99
per month
Tailwind Create
$119.88
billed annually
SmartLoop
$119.88
billed annually
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
Later SocialTailwind
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.—
More Pricing Information
Community Pulse
Later SocialTailwind
Considered Both Products
Later Social
Chose Later Social
I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, …
Tailwind

No answer on this topic

Top Pros
Top Cons
Features
Later SocialTailwind
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
9.0
1 Ratings
11% above category average
Tailwind
1.0
11 Ratings
156% below category average
Content planning and scheduling10.01 Ratings1.011 Ratings
Content optimization9.01 Ratings1.011 Ratings
Workflow management8.01 Ratings1.09 Ratings
Audience targeting00 Ratings1.08 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
7.2
1 Ratings
16% below category average
Tailwind
1.0
11 Ratings
158% below category average
Twitter7.01 Ratings00 Ratings
Facebook7.01 Ratings1.01 Ratings
LinkedIn5.01 Ratings00 Ratings
Instagram10.01 Ratings1.07 Ratings
Pinterest10.01 Ratings1.011 Ratings
YouTube4.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
1 Ratings
65% below category average
Tailwind
6.8
9 Ratings
15% below category average
Campaign success analytics4.01 Ratings1.08 Ratings
Real-time tracking00 Ratings9.87 Ratings
Competitor analysis00 Ratings9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
10.0
1 Ratings
22% above category average
Tailwind
3.0
8 Ratings
91% below category average
Mobile access10.01 Ratings5.17 Ratings
Role-based user permissions & privileges00 Ratings1.07 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Later Social
-
Ratings
Tailwind
9.2
4 Ratings
17% above category average
Boolean keyword searches00 Ratings9.52 Ratings
Filtering out noise/spam00 Ratings8.93 Ratings
Sentiment analysis00 Ratings8.94 Ratings
Broad channel coverage00 Ratings9.44 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Later Social
-
Ratings
Tailwind
1.0
9 Ratings
155% below category average
Automated routing and prioritization00 Ratings1.07 Ratings
Customer interaction histories00 Ratings1.04 Ratings
Bulk actions00 Ratings1.07 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Later Social
-
Ratings
Tailwind
7.7
7 Ratings
1% below category average
Lead generation00 Ratings9.76 Ratings
Content marketing00 Ratings1.07 Ratings
Paid media management00 Ratings10.05 Ratings
Campaigns and promotions00 Ratings10.05 Ratings
Best Alternatives
Later SocialTailwind
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Later SocialTailwind
Likelihood to Recommend
10.0
(16 ratings)
1.0
(12 ratings)
Usability
9.4
(3 ratings)
1.0
(2 ratings)
Support Rating
9.0
(9 ratings)
10.0
(1 ratings)
User Testimonials
Later SocialTailwind
Likelihood to Recommend
Later
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Read full review
Tailwind
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
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Pros
Later
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
Read full review
Tailwind
  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
Read full review
Cons
Later
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Read full review
Tailwind
  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.
Read full review
Usability
Later
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
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Tailwind
As we have already outlined, the vast majority of the series they provide are useless. The design platform is a total waste of time, and it's like using something developed in the 1990s. They jumped on the bandwagon and added an AI, which is also useless. Even scheduling posts, which is the only thing it is used for, would not work. We constantly had to reschedule pins it missed, and we had to go onto the platform to reconnect to Pinterest. Then, if you do try and get help from support, they are a waste of time as they don't seem to be able to help with the platform and don't understand how their users use the platform
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Support Rating
Later
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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Tailwind
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
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Alternatives Considered
Later
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Read full review
Tailwind
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
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Return on Investment
Later
  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
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Tailwind
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
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ScreenShots